Agreed rules, validated before the data lands, enforced everywhere.
The Challenge
Every team comes to us with a different naming problem. The inconsistencies are always different. The cause is always the same — no enforced standard, and data that's been wrong for longer than anyone admits.
Before you can slice the data by campaign type, you have to fix the names. Some use underscores, some use pipes, some abbreviate differently. Half an hour every time, forever.
A new campaign goes live with a name that doesn't match the taxonomy. It doesn't roll up correctly, it misses the filter, and nobody notices until the numbers look wrong at the end of the month.
There's a naming guide somewhere. It was written two years ago, it's been ignored ever since, and the person who wrote it has left. You're back to square one every time a new platform or channel gets added.
What we do about it
The pillars we put in place to design and implement a robust approach to taxonomy and naming conventions.
We run sessions with your teams and agencies to capture requirements and define the new naming conventions that work for every platform, channel.
Taxonomy Manager configured with your new naming convention. Formulae populated, values and validation loaded and signed off.
Taxonomy Manager prevents creation of partial or incorrect names. New values are flagged for approval, preventing dupication and typos.
Pipeline Manager identifies any non-compliant names entering the data stream and flags them for review / rename.
Historic naming inconsistencies mapped and corrected in the data model, so old campaigns roll up correctly without touching the source platforms.
The change
A centrally-managed, auditable workflow solution for defining new naming conventions and generating fully-compliant trafficking worksheets.
Time to value
Here's what getting started actually looks like.
Day 1
Naming conventions workshop kicked off with your teams, agencies and business stakeholders
Week 1
Naming formulae defined and validation logic configured for all your new naming conventions.
Week 3
Teams trained to build new names. New conventions live across all paid marketing activity.
Ongoing
Automated alerts catching any naming violations before they enter your reporting data.
The cost
Every tier includes
Single Brand
Getting the fundamentals right.
Modules
Taxonomy Manager
Pipeline ManagerFeatures
Includes
Support
Multi-Brand
Multiple brands or markets, with pipeline-level enforcement.
Modules
Taxonomy ManagerPipeline Manager
Reporting & VisualisationAdditional Features
Support
Enterprise
Group-wide rollout with hard governance.
Modules
Taxonomy ManagerPipeline ManagerReporting & Visualisation
Reporting APIAdditional Features
Support
FAQs
Yes. We start from what you have, identify what's causing problems, and build an improved standard from there. We don't throw everything out and start over unless we have to.
No. We can have new rules in place for names created in our Taxonomy Manager, and not process old names. We can carry out bulk re-caetgorisation of old names to align with the new taxonomy.
Yes. The taxonomy model is designed to handle multiple brands, either within one new global convention or with depsrate conventations per brand. We'll pick the right approach during workshops.
Not necessarily. Validation can be applied at the pipeline layer rather than the platform layer, depending on your setup. We'll recommend the right approach for your stack.
We'll review your current taxonomy, where the inconsistencies are causing problems, and design a set of rules that work across every platform, team, and agency.
