Case studies.
Real engagements, real outcomes - from first taxonomy to fully automated multi-channel reporting.
How OMD UK scales bespoke client reporting
Bright Analytics were appointed by OMD UK to deliver a fully-customisable, multi-channel marketing analytics solution. Our platform supports more than 500 users across multiple client and agency teams, delivering world-class reporting for their largest & most complex clients.
Modules
Pipeline Manager
Semantic Layer
Reporting & Visualisation
Reporting API
“We chose Bright Analytics following a tough selection process with several competitors because we felt that their platform offered us a greater degree of flexibility that wasn't available elsewhere.”
How Sky connects marketing data and media budgets
Embedded data and reporting partner serving Sky's digital marketing analytics and media budget planning functions. We delivered a multi-channel marketing analytics framework as well as a budget management workflow, supporting multiple business units, internal teams and agency partners.
Modules
- Pipeline Manager
- Semantic Layer
- Reporting & Visualisation
Taxonomy Manager
Budget Manager
“Bright Analytics played a pivotal role in designing and implementing Sky's first taxonomy – a foundational piece that brought structure to our data and empowered smarter, faster decision-making across the business.”