Case studies.
Real engagements, real outcomes — from first taxonomy to fully automated multi-channel reporting.
OMD UK
Bright Analytics were appointed by OMD UK to deliver a fully-customisable, multi-channel marketing analytics solution. Our platform supports more than 500 users across multiple client and agency teams, delivering world-class reporting for their largest & most complex clients.
Modules
Pipeline Manager
Semantic Layer
Reporting & Visualisation
Reporting API
“We chose Bright Analytics following a tough selection process with several competitors because we felt that their platform offered us a greater degree of flexibility that wasn't available elsewhere.”
Sky
Embedded data and reporting partner serving Sky's digital marketing analytics and media budget planning functions. We delivered a multi-channel marketing analytics framework as well as a budget management workflow, supporting multiple business units, internal teams and agency partners.
Modules
- Pipeline Manager
- Semantic Layer
- Reporting & Visualisation
Taxonomy Manager
Budget Manager
“Bright Analytics played a pivotal role in designing and implementing Sky's first taxonomy – a foundational piece that brought structure to our data and empowered smarter, faster decision-making across the business.”