Expertise
We've seen it all.
When it comes to solving the challenges of marketing analytics — and connecting them to meaningful outcomes for your business — we've seen it all, and know how to solve the challenges you're facing.
About Bright Analytics.
A combination of SaaS analytics platform and collaborative, hands-on data solutions partner.
Since 2012
Independent and self-funded since 2012.
Bright Analytics was founded by analysts and data engineers who were frustrated by the tools their agencies used to report on and analyse campaign effectiveness.
In 2012 we started writing what would become Bright Analytics. Over time we've built a proprietary platform that has steadily evolved to cover the full stack of marketing analytics tooling — from automated data pipelines through to the tools that build a structured semantic model, giving AI-powered analytics the meaning and context it needs.
Explore our platform →Track record
Trusted to deliver, for everyone from the biggest advertisers to independent agencies.
We've built the flexibility into our platform to handle client challenges of any size and complexity, and the breadth of experience — from the custom solutions we've delivered — to finely tune how we work. That's let us become an integral part of the internal operations of some of the biggest agencies and advertisers in the UK.
Over the years we've delivered reporting and analytics solutions for hundreds of customers, including OMD UK, Sky, Furniture Village, Informa Markets, Now, Barclays, Mercedes, McDonald's, SkyShowtime, Agenda12, the7stars, TMWi, Mi Media, UCL, Swansea University, MSF, Adgen, Plug Media, WePlay, Publicis, EssenceMediacom, Soldo, Macmillan Cancer Support, Scientific Education Support, Suzuki, Iceland, British Gas, easyJet, Thomas Cook and many more.
Agencies & advertisers
Built to work the way you do.
For agencies
We know operations inside out — we've all worked in agencies ourselves, and can become an extension of your team, up and running in days. Our platform transforms how your agency works with data: one platform, one way of working, that every team operates within, easily tailored to their needs but built on a robust, centralised approach to data collection and modelling.
For advertisers
We bring a collaborative approach that lets us align our platform and ways of working precisely with how your business runs. We deliver transformation where it's needed — taxonomy workshops and overhauls, KPI redesign, budget management and reporting workflows — so your teams can work more effectively and confidently with the data your business holds. The goal: less time getting to the point, more time acting on it.
How we work
Three pillars that define how we work.
Commitment
We deliver what we promise.
When we say we can do something, we mean it. We know how it'll be done, and we're the people who'll deliver it. When there's an emergency, we're on it — we don't leave you hanging, and we don't drop empty promises into a pitch just to win the business.
Collaboration
We work it out together.
We don't hide behind support tools, and we don't leave our customers to work things out alone. We're proactive, empathetic, and focused on making sure our clients get what they need from their data.
Analytics platform + trusted partner
Want to learn more about how we work, and how we tailor our analytics solutions to each customer?