Our Plans
Choose the plan that suits the breadth & scale of your use case, and the support level you need.
Starter
Automate, consolidate & democratise your reporting & analytics with our extensible Starter license.
- Pipeline automation
- Data warehouse
- 5 core integrations
- Semantic layer
- Custom data model
- Unlimited dashboards
- In-platform live chat
- Help Desk
- Knowledge Base
Best for small marketing teams who need an automated, reliable reporting layer to reduce effort and time to insight.
Growth
Integrate key data sources from your wider marketing toolset to build deeper insights & custom KPIs
- 15 core integrations
- 3 advanced integrations
- Alerts Centre
- 6-week onboarding
- Weekly Support calls
- Proactive ELT support
Best for multi-channel teams who need custom KPIs aligned with their marketing landscape and company objectives.
Advanced
Empower and extend your analytics team with additional modules, more integrations and hands-on support.
- 20 core integrations
- 5 advanced integrations
- Multiple Data Hosts
- Priority ticket handling
- Custom solutions
- Managed ELT service
- Taxonomy Manager
- Reporting API
Best for teams ready to scale their analytics with advanced modules, broader integrations and a partner to help shape internal processes.
Custom
A custom measurement framework and strategic partnership with everything Bright Analytics has to offer.
- Tailored integrations
- Custom hosting
- Modular deployment
- Data model collaboration
- SLA-backed ticketing
- Collaborative workshops
- Data Model API
- SSO
Best for clients with complex landscapes of stakeholders, looking for a dependable partnership & best-in-class marketing analytics solution.
Full plan comparison
The complete view of the features and support included in each Bright Analytics plan.
Starter |
Growth |
Advanced |
Custom |
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Workspace |
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Secure Application Hosting
We deploy and manage all hosting, scaling, and monitoring in our secure cloud environment. You don’t need to provision or maintain any infrastructure. Secure hosting, fully managed & monitored. |
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Managed Data InfrastructureManaged data warehouse for your marketing analytics. |
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Secure Data StorageEncrypted-at-rest in our secure cloud infrastructure. |
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Data Localisation
Choose your data residency: UK, EU, or US hosting available to meet compliance and regulatory requirements. Your data stored in your legal jurisdiction. |
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Two-Factor AuthenticationTwo-factor authentication for all users. |
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Custom Branding
Upload your logo, set brand colours, and choose fonts. Applied across all dashboards and reports your team sees. Your logos, colours and font. |
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Custom Domain
Run your analytics interface on your own domain (e.g. analytics.yourcompany.com). We handle hosting and SSL. Your reporting platform on your domain. |
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Single Sign-OnSecure, single sign-on with your identity provider. |
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White Label
A fully branded deployment with your product name, custom live chat widget, and branded help centre. Ideal for agencies building a client-facing platform. A full white-label deployment of our platform. |
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Data Pipelines |
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Pipeline Automation Centre
Seamlessly process data from source to dashboard with no manual work. Monitor pipeline status, schedules, and data freshness in one place. Fully automated processing of your data pipelines. |
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Core Integrations
Pre-built connectors for standard marketing and analytics platforms: GA4, major ad platforms, paid social, and common ecommerce tools. Set up in a few clicks. Pipeline setup & data model configuration. |
5 | 10 | 20 | |
Advanced Integrations
Deeper access to CRM systems, internal databases, mobile measurement platforms (MMPs), and data warehouses for niche metrics and custom data enrichment. Unlock more granular data for niche use cases. |
3 | 5 | ||
Custom Integrations
Ingest first-party business data, research insights, or event data via sFTP, S3, direct database access, or email. However it’s delivered and whatever the data contains, our Solutions team will make it work. Priced based on scope. Internal business data & custom data sets |
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Automated ELT alerts
Pipeline failures trigger automatic notifications via email or Slack, with detailed logging to help diagnose issues quickly. Automated notifications when any pipeline issues occur. |
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Proactive ELT support
We actively watch your pipelines and reach out when problems arise – with hands-on help to get things fixed. Our team monitors, investigates, and helps resolve pipeline issues. |
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Managed ELT service
Our team actively monitors, troubleshoots, and optimises your pipelines – not just alerts, but hands-on fixes, resolution, escalation and communication. Our team actively monitor & optimise your pipelines. |
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Integrations Roadmap
Request new connectors and influence prioritisation on our Integrations roadmap. Access to the Integrations roadmap & prioritisation |
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Semantic Layer |
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Custom Data Model
A visual tool for defining your data model, designed for analysts. Supports complex structures (star schema, medallion architecture) in an intuitive interface. Harmonise your data across all data sources. |
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Unlimited Custom KPIs
Build calculated metrics like blended ROAS, weighted CPAs, or custom conversion values. Create simple aggregations or complex nested metrics – no limits. Tailored precisely to your business reporting. |
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Unlimited Custom Dimensions
Create custom groupings – from region, and brand to campaign type, audience segment and creative variant – using joins, direct mappings, or custom SQL. Segment your data sources precisely. |
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Categorisation Rules
Automated rules to extract meaningful labels from campaign names, creative names, or product variants. Applied and refreshed automatically when data loads. Automatically create custom labels for your data. |
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Custom Data Uploader
Upload supplementary data like targets, media buy rates, footfall, or phone calls. Integrates directly into your data model. Create and upload custom data sets. |
5 | 10 | ||
Multiple Data Hosts
Connect your semantic layer to multiple data warehouses. e.g. your BA warehouse as well as existing GCP/BigQuery, Snowflake, AWS or Azure. No need to move your data : our data model will query across multiple hosts in one unified model. Connect to data from multiple hosts & cloud providers. |
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Standalone Semantic Layer
Deploy Bright Analytics purely as a semantic layer over your existing data sources. Access outputs through our reporting layer or Reporting API. Connect to any existing data sources in your stack |
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Data Model API
Full programmatic access to the semantic layer—metrics, definitions, dimensions, compatibility rules. Build custom applications, AI assistants, or agentic workflows. API access to your Data Model. |
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Dashboards & Reporting |
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Unlimited DashboardsCreate and share as many dashboards as you need. |
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Custom PermissionsCustomise access to suit different teams & roles. |
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Master Dashboards
Create a template dashboard, then deploy filtered versions for different teams, markets, or clients. Changes to the master roll out instantly to all mirrors. Manage multiple dashboards from one template |
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Scheduled Reports
Automate PDF or data exports on a daily, weekly, or monthly schedule. Scheduled exports for key reports or to third parties. |
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Data Annotations
Add notes to charts at specific points in time to flag notable events like ‘sale started’, ‘new website launch’, or ‘changed bidding rules’. Annotate charts at a point in time. |
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Dashboard Timeslices
Bookmark dashboards for a specific date range. Share a link to a dashboard locked to a particular period. Bookmark dashboards for a specific date range. |
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Dashboard Commentary
Attach written insights directly to a timeslice – ideal for adding commentary to weekly reports or end-of-campaign summaries. Attach insights directly to Dashboard Timeslices |
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Alerts Centre
Configure thresholds, timeframes, and distribution groups. Get notified instantly when KPIs move unexpectedly—alerts trigger as soon as pipelines finish. Monitor your KPIs and get instant notifications. |
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Reporting API
Give internal tools, spreadsheets, and BI platforms secure, programmatic access to your governed data model. One source of truth across all use cases. API access to your Reports. |
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Applications |
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Taxonomy Manager
Define master data, build naming conventions, create trafficking sheets, and govern value creation. Keeps your marketing data clean, traceable, and consistent. Available as an add-on in Growth plan. Tailored taxonomy and naming convention solution. |
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Budget Manager
Centralised budget planning for all marketing activity. Track allocation vs actuals across channels and campaigns. Available as an add-on in Growth plan. Centralised budget planning for all marketing activity. |
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Support |
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Bright Analytics Guarantee
Our guarantee that when you sign up, you get the support you need from us, and will be up and running with a platform that meets your needs or you can cancel your agreement with no further obligation. A guarantee that we will deliver on our promises. |
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Live ChatIn-app live chat for support & guidance. |
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Knowledge BaseExtensive self-service documentation. |
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Help DeskTicket-based issue management & resolution. |
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Weekly Support
Regular time to discuss support tickets, new requests, troubleshooting. Scheduled weekly calls with our team. |
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Custom Solutions
Support from our team to steer your custom data model requirements from idea to a working solution. Solution design, data engineering, build & QA |
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Users |
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Admin Users
Full platform access. Configure integrations, automation, data models, and user management. Your platform admins. Full instance configuration + access to BA support. |
1 | 3 | 5 | |
Power Users
Create and share dashboards, add commentary, set up alerts and schedules. Your analysts and campaign managers. Full access across reporting module. |
5 | 10 | 25 | |
Explore Users
Access dashboards and reports shared with them. Your stakeholders, clients, and leadership. Explore shared dashboards and reports. |
25 | 50 | 75 | |
Available add-ons
Shape Bright Analytics around your team. Choose add-ons for platform features and support without changing your plan.
Taxonomy Manager
Price guide: from £1,000 per month, available on Growth plans.
Integrated taxonomy management module to define master data, build and maintain unlimited naming conventions, create trafficking sheets, and manage the creation and approval of new values. Ensure your marketing data is rich, detailed, traceable, clean and accurate.
- Centrally managed and governed Master data
- Data validation to ensure logical names
- Ensure alignment between internal teams and agencies
Reporting API
Price guide: from £1,000 per month, available on Growth plans.
Maintain a single source of truth for your marketing data across all partners and workstreams. Give internal tools, spreadsheets and BI platforms secure, programmatic access to a consistent, governed and shared data model for any use case. Keep all your data in sync without manual exports.
- Secure API access for key reporting tasks
- Simple authentication and clear documentation
- Included in Advanced and Enterprise plans
Data Model API
Availability: included with Enterprise plans only.
Full programmatic access to the Bright Analytics semantic data model – metrics, definitions, dimensions and compatibility rules – so your data engineering and data science teams can develop custom applications, from NLP-driven analytics interfaces to Agentic workflows that need to understand and query your data model.
- Enterprise level, deep technical integration capability
- Access to curated metrics and dimensions, not just raw tables
- Ideal for building internal tools, automation or AI assistants
Additional Data Warehouses
Price guide: tailored pricing based on setup.
Connect multiple data warehouses to your Bright Analytics data model. Build custom KPIs that combine marketing spend with internal business metrics – without copying, moving or migrating any data. Your warehouses remain the source – Bright Analytics acts as the shared analytics layer that models and reports across them as one.
- Support for extra warehouses or hosts beyond plan allowance
- Designed for more complex data estate setups
- Scoped and priced based on your architecture
Customer Success
Price guide: from £575 per additional 8 hours
Training & on-boarding sessions for new starts, deep-dive workshops or specific challenges, on-site sessions for collaboration with your data teams. However you want to lean on our Customer Success team, you can purchase packs of hours for the hands on work you want us to carry out for you each month.
- Top up the included hours in Advanced and Enterprise
- Flexible allocation across modelling, integrations and reporting
- Helpful during busy periods, restructures or big launches
Professional Services
Price guide: fixed price package, subject to scope, agreed up-front.
Dedicated time from our Data Engineering and Custom Solutions teams. Typically used to tackle a specific data challenge you have, our teams will use this time to get into the details with you, design and agree on a solution, then build and deploy. We agree the scope up front and work closely with your team.
- Scoping, discovery, design
- Technical design, build, and deployment
- Documentation, handover and maintenance
Implementation Accelerator
Price guide: from £750 per month, subject to scope
Fully-managed deployment and on-going support of your entire marketing analytics setup, covering pipeline activation, authentication and backdates, data model configuration, rollout, on-going customisation, and on-going support as you scale and refine your reporting & analytics requirement.
- Hands-on deployment & rollout
- On-going customisation support
- Custom solution scoping
Frequently asked questions
If you are not sure which plan you need, or how Bright Analytics would fit into your existing setup, these answers might help.
Yes. Many customers start on Starter or Growth, then move up once they have got their foundations in place and want more advanced integrations, enhanced support or access to additional functionality. We can help you decide if it makes sense to upgrade rather than simply adding add ons.
Core integrations are standard marketing and analytics platforms such as GA4, major ad platforms, paid social channels and common ecommerce tools. Advanced integrations include CRM systems, internal databases, mobile measurement platforms and data warehouses.
If you are not sure where something sits, just ask us in the chat.
Agencies buy an Agency Licence plus packs of client instances — each client gets their own secure, branded environment. Instance pricing scales with complexity: some clients need simple automated reporting, others need deep customisation.
Agency Licence includes:
- White-label deployment (your domain, branding, logos, colours)
- Client branding on individual instances
- Agency reporting instance for cross-client analytics
- Unified support relationship with our team
Client Instances come in three tiers:
- Starter — automated reporting, core integrations, standard data model
- Growth — multi-channel, custom KPIs, Taxonomy available
- Advanced — complex requirements, Taxonomy included, hands-on support
Volume discounts apply!
Yes. Bright Analytics has been delivering advanced analytics solutions for over 10 years, helping advertisers make sense of customer research and conversion behaviour.
Our platform supports advanced use cases such as user path analysis, multi touch attribution, customer lifetime value, and custom engagement models built on event level web analytics data – including GA4 raw data.
Starter and Growth clients see live, trusted dashboards within days.
Advanced and Custom setups are deployed in phases and can take longer, particularly if we’re building custom models, developing bespoke integrations or engaging in broader data transformation projects.
Please see the full plan comparison table above for details on the included user licences per plan.
You can add to the allocated users at any time, and within reason we want to enable the widest possible use of the platform, so if you need more users than are allocated please contact us to discuss.
No. We will help you get your core plan in place first, then add modules or services as your needs become clearer. Some clients never use add ons; others use them to support specific projects or busy periods.
Every new Bright Analytics engagement starts with a 90 day trial period. During those first 90 days, if the solution or our service does not meet your expectations, you can cancel your order with no further commitment.
Our standard agreements run for an initial term of 12 months. They then renew automatically for further 12 month periods, unless you give us at least 90 days’ notice before the end of the current term.
Yes! We offer a discount for automated payment via direct debit or credit card.
Yes. If you are happy to commit to a multi-year agreement we can offer discounted pricing.
Yes, we can bill on an invoice basis. We invoice in arrears at the end of each month, with 28 day payment terms.