Meta, TikTok, LinkedIn, Pinterest, Snapchat, X, Reddit — one consistent model for all reporting, maintained and aligned however and whenever the platforms change.
The challenge
Reporting on activity running across multiple social ad platforms by hand takes most of a week — and because the platforms keep shifting, it's never quite the same job twice. Daily monitoring stays a nice idea rather than something you can actually keep up.
New metrics appear, definitions shift, and every platform counts things its own way — video especially, where a 'view' on one platform isn't a 'view' on another. Keeping them lined up so they can sit in the same report is a job that never quite finishes.
Several platforms, several ad accounts each, often across markets and currencies. Collecting it all and converting it to one currency by hand is slow, and easy to get subtly wrong.
Exporting from each platform, pasting into a master sheet, fixing currencies and date ranges, rebuilding the same charts — and the cuts you actually plan around aren't how the platforms organise their data, so it's filters and workarounds on top. By the time it's ready, the numbers are days old and it's nearly time to start again.
The solution
Everything below comes as standard — set up for you, then kept running.
Meta, TikTok, LinkedIn, Pinterest, Snapchat, X and Reddit, all pulled in automatically every day, multiple accounts and currencies.
All your platforms combined into a single model, with KPIs aligned to each platform's definitions.
Define KPIs to align engagement metrics across platforms. Custom KPIs to measure results across your custom conversion events.
Reporting built how you need to see it, refreshed every day, so you can see performance and budget pacing whenever you need to.
A true picture of how far your campaigns are reaching new people, instead of counting the same people again and again across platforms.
Early warnings when something unexpected happens - be the first to know if a campaign is spending too fast or engagement is dropping.
The cost
Every tier includes
Core
All your Paid Social accounts harmonised into an automated, custom reporting solution.
Modules
Pipeline Manager
Semantic Layer
Reporting & VisualisationFeatures
Includes
Service & Support
Custom
Deep customisation aligned to your business, access to our specialist modules, and even more support.
Modules
Pipeline ManagerSemantic LayerReporting & Visualisation
Taxonomy Manager
Reporting API
AI AnalyticsAdditional Features
Includes
Service & Support
The timeline
Here's what getting started actually looks like.
Step 1
We discuss how you report now, any challenges you need to solve and the enhancements you want to make.
Step 2
Your Paid Social integrations are activated, connections are authorised and data starts pulling through.
Step 3
Attribution windows, conversion definitions and metrics are aligned across every platform, and cross-platform dashboards go live around your KPIs.
Ongoing
We monitor the APIs, absorb platform changes, and extend the model with new platforms and reporting as your team needs them.
FAQs
We are integrated with the reporting APIs for Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Snap Ads, X Ads and Reddit Ads. These integrations are ready to deploy in a few clicks and give you access to all the reporting you get within these platforms so you can merge all your reporting in one place in Bright Analytics.
We import data from all your ad accounts and can convert all spends into a single agreed currency. We maintain the local currency reporring, so local teams can see their currency, and central teams see a single spend figure, converted to a chosen primary currency. We work off daily exchange rates or hedged rates if you have them.
Yes, though what's available varies by platform. We can pull organic metrics from Meta, LinkedIn and TikTok alongside the paid data, so owned and paid sit in the same place.
We'll look at which platforms you're running and how you report across them today, then build a model that lets you compare performance fairly — whatever attribution window each platform defaults to.