Meta, TikTok, LinkedIn, Pinterest, Snapchat, X, Reddit — one consistent model for all reporting, maintained and aligned however and whenever the platforms change.
The challenge
Reporting on activity running across multiple social ad platforms by hand takes most of a week — and because the platforms keep shifting, it's never quite the same job twice. Daily monitoring stays a nice idea rather than something you can actually keep up.
New metrics appear, definitions shift, and every platform counts things its own way — video especially, where a 'view' on one platform isn't a 'view' on another. Keeping them lined up so they can sit in the same report is a job that never quite finishes.
Several platforms, several ad accounts each, often across markets and currencies. Collecting it all and converting it to one currency by hand is slow, and easy to get subtly wrong.
Exporting from each platform, pasting into a master sheet, fixing currencies and date ranges, rebuilding the same charts — and the cuts you actually plan around aren't how the platforms organise their data, so it's filters and workarounds on top. By the time it's ready, the numbers are days old and it's nearly time to start again.
The solution
Everything below comes as standard — set up for you, then kept running.
Meta, TikTok, LinkedIn, Pinterest, Snapchat, X and Reddit, all pulled in automatically every day, multiple accounts and currencies.
All your platforms combined into a single model, with KPIs aligned to each platform's definitions.
Define KPIs to align engagement metrics across platforms. Custom KPIs to measure results across your custom conversion events.
Reporting built how you need to see it, refreshed every day, so you can see performance and budget pacing whenever you need to.
A true picture of how far your campaigns are reaching new people, instead of counting the same people again and again across platforms.
Early warnings when something unexpected happens - be the first to know if a campaign is spending too fast or engagement is dropping.
The timeline
Here's what getting started actually looks like.
Day 1
We walk through which platforms you run, how you report across them today and where the numbers hurt most. No prep needed from you.
Day 2
Your paid social accounts are authorised and connected, and historical data starts pulling in straight away.
Week 1
Attribution windows, conversion definitions and metrics are aligned across every platform, and cross-platform dashboards go live around your KPIs.
Ongoing
We monitor the APIs, absorb platform changes, and extend the model with new platforms and reporting as your team needs them.
The cost
Every tier includes
Paid Social Core
Every paid social platform, harmonised into one customised reporting model.
Modules
Pipeline Manager
Semantic Layer
Reporting & VisualisationFeatures
Includes
Support
Paid Social Custom
A deeper level of customisation to fully align with the way your business runs.
Modules
Pipeline ManagerSemantic LayerReporting & Visualisation
Taxonomy ManagerAdditional Features
Support
FAQs
We connect to Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Snapchat, X and Reddit. Others can be added on request — if your team runs it, we can usually pull it.
We show both the platform-reported and the modelled numbers, and we're upfront about the limits of each. We'll help your team get a clear sense of what can and can't be measured with confidence after the iOS changes.
Yes, though what's available varies by platform. We can pull organic metrics from Meta, LinkedIn and TikTok alongside the paid data, so owned and paid sit in the same place.
Not a problem — that's a common setup. We bring multiple ad accounts together and convert everything into a single reporting currency, so a global view doesn't need a manual reconciliation step.
We'll look at which platforms you're running and how you report across them today, then build a model that lets you compare performance fairly — whatever attribution window each platform defaults to.
