Save time with a one-stop analytics platform
Everything in one place
All your data is in one platform. We automate it and harmonise it, ready for you to put it to work.
Simpy and quickly connect data from client marketing platforms like Facebook, Google Ads, The Trade Desk and more with client customer data. Get fuller insights in one place for a holistic view.
Total view of client investment - no matter the media buy
Costs fully automated
No matter the buy type or commission rates, the platform can handle and report back on spends against results.
Understand your client ROI, no matter how complex the media plan, to get a straightforward view of overall performance.
Manage multiple clients
Agency Control Centre
Control your view across all clients with central dashboards for managing multiple clients.
Share and collaborate across the agency with controllable permissions for different agency teams to see across multiple clients.
Streamline the platform easily
Taxonomy
Using a robust naming convention is the key to unlocking awesome work from an analytics platform, but it shouldn't be a challenge.
Bright Analytics automates and makes this more efficient to make your data usable more quickly.
Budget Planning
Simplify the task of reporting on delivery against plan
Lots of effort goes into creating media plans, revising them, and gaining client approval. Then they tend to get forgotten!
Simplify the process of iteration and approval with the Analytics Planning module. Ensure that reporting against planned delivery and other planned KPIs is simple and streamlined.
Add commentary to your weekly reports
Commentary
Take the guesswork out of client reporting. When reviewing your weekly reports, leave commentary on trends and data.
Visible to agency and client teams, commentary in advance takes the guesswork out of presenting complex data sets.
Attribution
Guide your client into the post-cookie world with cross-channel attribution out of the box
Measurement post-cookie is an increasing challenge for brands and agencies alike. Our model, with fully transparent workings, has been tailored to address client-specific challenges around attribution.
Using cross-device syncing across your client account, you will understand how multi-device usage can skew data around what is driving your client sales.
With Bright Analytics, we can sync multiple devices across channels so you gain clarity on how customers research and buy your client's products.
Customer profitability reporting
Calculate a true view of the profitability of every client sale
Demonstrating value from the marketing budget is the goal of the client and any agency that can provide that will increase client retention dramatically.
Provide true and accurate ROAS calculations cross-channels that will unlock additional investment. A clear and simple set-up will let our models do the work while your agency gets the reward.
Offline ROI Attribution
Online-offline measurement for clients that need it
This is how we started life. Attribution both online and offline - match online browsing & research behaviour to offline sales and revenue, to avoid cutting off investment in online media that is driving offline revenue.
Through a unique customer identifier implemented across both the website and the offline orders feed, you can link offline revenue back to online behaviour that preceeded it and the marketing that drove that customer's online actions.
Demonstrate the complete view of client ROI on online marketing activity.
Custom Domain and Branding
White Label Analytics
Deploy Bright Analytics as branded Agency service. Customise the appearance and functionality and make your analytics service a key part of your offering.
We take care of all the hosting and behind-the-scenes challenges, you just need to choose a name and domain for your Analytics service
CRM Integrations
Single Customer View accessible to you and the client
A single view of customer behaviour, across devices, is an indespensible foundation for a modern marketing plan.
Our tools ingress and leverage cross-device data, sending audience segments to CRM tools so you can devise personalised email campaigns and support other channels in the marketing funnel with actionable data
Common use cases
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The total view of Search - SEO and PPC combined
Combine the data for SEO and PPC to understand where you are over-reliant on paid media, could save budget, or need to focus SEO efforts. Automate fiddly and intensive keyword-level reporting and get hours back per week.
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A clear view of performance across all social platforms. Paid, Owned and Earned.
Social Media’s increasing fragmentation means it can be hard to get a coherent view with activity aligned across all platforms without a lot of manual work.
With data capture across top platforms like Facebook, Instagram, LinkedIn and TikTok, both you and the client will have a full social view at your fingertips.
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Affiliates and Partnerships - report on client partner performance in one place
Complex Affiliate programs with custom commissions, evolving partners in long-tail, and challenges around returns / cancellations can make reporting on true ROI of affiliate activity very time-consuming.
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Display and Programmatic data automation
The proliferation of programmatic partners and buying models for Display activity mean it’s increasingly compliex and time-consuming to have accurate, timely view of Display spend / ROI.
Our solution supports a variety of buy types (CPM, CPC, CPCV, CPA, Tenancy and Custom) as well as a wide range of API connections to programmatic and video platforms.
Start solving your data challenges today
Our self service platform eats complexity for breakfast. With our team of friendly data specialists on hand to help, we will have a solution perfectly tailored to your needs up and running in under a week.