Privacy Policy

Bright Analytics is dedicated to providing its Customers and Users the highest level of transparency and control over the use of their data when using our Services.

Overview

This Policy describes the information we collect when you access our website and the information we collect from websites and applications (“Sites”) in the course of providing certain services (“Services”) to our customers. We explain how we use this data and how you can control it. Bright Analytics has implemented and maintains appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing.

Who are we and what do we do

Bright Analytics is a data analysis business that enables its customers to consolidate and review data from disparate sources relating to marketing and business performance.

In the day-to-day provision of products and services to our customers, we deliver aggregated data and process data, acquired via APIs on behalf of our customers. Our platform has a wide range of connections to a range of APIs, this includes but is not limited to; Google Analytics, Google Ads, Google Campaign Manager, Campaign Manager 360, Search Ads 360, Display Video 360, Facebook Ads, Facebook Insights, LinkedIn Ads, Twitter Ads.

The data we ingest from these platforms belongs to our customers and is used to produce aggregated performance reports for marketing activity our customers are running and websites they own. We are typically tasked with integrating ad delivery, ad spend, response data – i.e. conversions and on-site interactions – to create a picture of the effectiveness of our customers’ marketing activity and e-commerce performance.

Our services range from helping customers more effectively understand their data and consumer interest in their products and services to understanding the results of their advertising campaigns across the globe enabling them to improve their marketing practices.

What data do we collect?

Bright Analytics Ltd collects various types of personal information from or about you. We collect this data when you use our website or the Sites. This is explained further below. Please note that this list is not exhaustive and is provided for guidance purposes only.

Personal information is any information and data that relate to a living individual who can be identified from that information and data.

Website Visitors

Website visitors (before sign up) – Whenever you visit our website at brightanalytics.com certain information is created and logged automatically. Here are the data points we collect:

Cookie data – Bright Analytics uses cookies to make interactions with our Services easy and meaningful. Cookies do not identify you if you are merely visiting Bright Analytics’s Website;
The cookies that Bright Analytics sets are essential for the operation of the Website, or are used for performance or functionality. When we use cookies, we use session cookies that last until you close your browser or persistent cookies that last until you or your browser delete them.

The information we collect through the use of cookies includes but is not limited to the following:

  • information used to identify your browser or mobile device; for example, Cookie IDs, IP address, latitude/longitude of a mobile device
  • Online browsing activity; for example, frequency of visit to a Site, search terms used on a Site, date and time of online activity
  • Geographic location
  • Information you provide when submitting a job application to us

For more detailed information about how we use cookies, please review our Cookies Policy below.

Log data anonymously – When you use Bright Analytics’s Website, we process log data, including the information that your browser automatically sends and information related with your interaction with our Website;

Bright Analytics may collect and process any personal data that you make voluntarily available by filling our Website’s forms, such as a request for a Demonstration or submitting a contact enquiry. In all of these actions you need to provide us voluntarily the required fields which may vary depending on the action.

Bright Analytics Ltd may collect other information relevant to customer surveys and/or offers as well as demographic information such as your preferences and interests.

Bright Analytics Ltd may use assistance from trusted third parties  or our customers to collect personal information. Bright Analytics Ltd will only use personal information for the purposes for which it was collected.

We maintain information collected from trusted third parties, customers or through performance of Services in aggregated and non-aggregated form or a period of 24 months.

We maintain information collected during your use of our website in aggregated form for a period of 24 months.

Customers or Users

Following sign up, whenever you use our Services we collect data essential for the provision of Bright Analytics Services.

The cookies Bright Analytics sets are essential for the operation of the Bright Analytics application. We use cookies to keep you logged in, remember your preferences, and provide information for future development of Bright Analytics. By using our Services, you agree that we can place these types of cookies on your computer or device. If you disable your browser or device’s ability to accept cookies, you will not be able to log in or use Bright Analytics’s Services. When we use cookies we use session cookies that last until you close your browser or persistent cookies that last until you or your browser delete them.

The information we collect through the use of cookies includes but is not limited to the following:

  • information used to identify your browser or mobile device; for example, Cookie IDs, IP address, latitude/longitude of a mobile device
  • Online browsing activity; for example, frequency of visit to a Site, search terms used on a Site, date and time of online activity
  • Log in information (name, email address and password)
  • Geographic location
  • Information you provide when submitting a job application to us

For more detailed information about how we use cookies, please review our Cookies Policy below.

When you sign up you give us certain information voluntarily, such as your name and email address and a password, so that we can provide you with a customised and secure service within our platform.

Please note that all data requested by Bright Analytics is required to provide our Services. In cases where we specifically state that some of the data is not mandatory, Customers and/or Users are free not to communicate this data without any consequences on the availability or the functioning of the Services.

 

Cookies

A cookie is a small file which asks permission to be stored locally on your device. The file is added and helps to facilitate live chat, analysis and verification of user activity. Cookies allow web applications to recognise your browser and remember your information.  As a result, the web application can tailor its operations to your needs and preferences.

We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device for a set period of time or until you delete them).

Cookies we use:

Google Analytics

Google Analytics is a widely used tool for measuring traffic to a website and the engagement of visitors.
Google Analytics issues 2 cookies – both persistent cookies of 24 months duration – which hold unique identifiers.

Intercom

Intercom is an application for providing live chat functionality on our site.

Intercom issues both a session cookie and a persistent cookie (9 months) which enables a visitor’s prior interactions with our live chat widget to be recalled.

You can choose to accept or decline cookies by changing the settings within your browser. Declining or blocking cookies may prevent you from taking full advantage of the website.

What we do with the information we collect:

We use personal information collected on our website from website visitors to understand your needs and provide you with a better Service, and in particular, for the following reasons:

  • Responding to your request for products or services
  • Providing you with information regarding similar products or events or product or service updates
  • Improving our products and services
  • Sending promotional or marketing emails about new products, special offers or other information which we think you may find interesting
  • Communicating with you in the course of our business
  • Processing your job application
  • To contact you for market research purposes
  • Tailoring the content of our website and offers for you
  • Internal record keeping
  • Complying with legal obligations
  • Resolving disputes
  • Exercising our rights under our agreements

 

We use information collected from the Sites or provided to us by our customers or other trusted third parties to provide Services to our customers. This may include use of information as follows:

  • Analysis and organisation of information which can be used by our customers to make informed decisions regarding their marketing practices
  • Integration of information collected with information provided by trusted third parties
  • In order to tailor customer specific solutions aiding in development of marketing strategy for the customer or their clients
  • conduct Customer registration and authentication;
  • send you notifications relating to the development and maintenance of the Bright Analytics platform. Each time we send you marketing materials, we will give you the option to unsubscribe;
  • answer any queries you may ask on live chat platforms and maintain a history of your conversations with the Bright Analytics Support team.

We do not share, sell, rent, or trade user information with third parties for their commercial purposes.

How you can control your data:

Our goal is to give you simple and meaningful choices regarding your information. If you have a Bright Analytics account, many of the choices you have on Bright Analytics are built directly into Bright Analytics or your settings. You can:

  • Access the information we hold about you at any time – which can be done directly on our Platform;
  • Edit your account information at any time;
  • Delete your account at any time – when you decide to do so, all your personal information will be deleted, except for any information required to comply with our legal obligations, to resolve disputes, and enforce our agreements;
  • Unsubscribe from Marketing or Services related communications – you can unsubscribe directly on the emails you receive from Bright Analytics or define your notification preferences on the Platform;
  • Complain to a regulator. If you are based in the EEA and suspect that we have not complied with data protection laws, you have a right to lodge a complaint before the Data Protection Commission in Portugal or with your local supervisory authority;
  • Object to us processing your information by sending a request to privacy@brightanalytics.com, that will be executed within a period of 30 days following the date of your request.

 

How and when we share information:

Some of the ways we use your information requires us to share information with third parties, so we can provide you with the best experience, make sure our customisation is effective and comply with laws that apply to us. We may share information for the following purposes:

  • For purposes permitted by applicable law
  • In order to provide Services to our customers
  • In accordance with a properly executed court order or as otherwise required by law
  • For other purposes with your consent
  • To third parties for the purposes for which personal information was collected
  • To comply with a request that you have made in the usual course of our business
  • To protect against fraud
  • As necessary in the context of litigation
  • To successors in title to our business
  • Bright Analytics Ltd may use service providers in the development, customisation and delivery of our products and Services or generally in the operation of our business including our marketing efforts. Bright Analytics Ltd may disclose personal information to these service providers in the usual course of our business

We also share your information with:

Google Analytics, a third-party analytics service used to monitor the usage of our website so that we may continuously develop and optimise the website in order to meet the needs of our visitors.

Intercom, a third-party software service that provides live chat functionality enabling Customers to interact with the Bright Analytics support team.

Third party companies or individuals that we employ to process information on our behalf based on our instructions and in compliance with this Privacy Policy;

Law enforcement agencies or government agencies. We only share information if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Bright Analytics; or to detect, prevent, or otherwise address fraud, security or technical issues.

This Privacy Policy does not apply to personal information held by our  service providers. Instead, your personal information will be subject to these service provider’s terms of use and privacy policies. For information on how your personal information is handled by these service providers, please review these terms of use and privacy policies.

How long we keep your information:

We keep your information only so long as we need it to provide Services to you and fulfill the purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalise it so that we can’t identify you.

Data Security and Durability

We store user personal information and access tokens in databases hosted by cloud-computing hosting providers. We take reasonable technical steps to protect your information, including the use of complex passwords, encryption-at-rest, OAuth authentication where provided and 256bit SSL encryption of traffic across the Bright Analytics platform. However, we cannot guarantee that your information is immune to a breach in the security and privacy mechanisms implemented by us and the hosting providers. If at any moment a breach of information occurs, we will notify the affected users via email within 72 hours after a confirmed incident.

Internet is not and can never be 100% secure. Bright Analytics Ltd is committed to protecting the personal information you provide to us. We have put in place reasonable physical, technical and corporate governance procedures designed to prevent unauthorised access to or use of personal information.v

Access to Third Party Data Providers

At the instigation of a Customer Bright Analytics will ingest and store data relating to the performance of the Customer’s business so that it may be processed by and analysed within the Bright Analytics platform. Typically this data is ingested from third-party data platforms. Our access to these platforms is enabled and approved by the Customer in one of 2 ways:

  1. Sharing of credentials – such as username and password or api secret – for Bright Analytics to use on the Customer’s behalf to enable Bright Analytics to connect to the third party platform and extract the required data.
  2. Authentication by the customer of an oath-enabled API provided by the third-party data platform. In this case the customer authenticates against the third-party platform’s authentication system in order to generate an access token that is stored and used by Bright Analytics on the Customer’s behalf to request and extract performance data for ingestion and analysis within the Bright Analytics platform. In such cases Bright Analytics does not store the credentials of the user who authenticated, only the resulting access token.

Transferring your information

Bright Analytics is based in the United Kingdom and the Bright Analytics platform runs on servers hosted within the European Economic Area (EEA).
The privacy protections and the rights of authorities within the EEA may not be the same as in your home country.

Data protection rules in these countries may be different than in your country of residence. Your personal information may be stored and processed by third party service providers. By using our website and Services you consent to the transfer of information to countries outside of your country of residence

Changes to this Privacy Policy

Bright Analytics reserves the right to make changes to this privacy policy from time to time. If we change our privacy practices, we will update this Privacy Policy to reflect those changes. Please review this Privacy Policy regularly to ensure you are informed of any changes. If you object to any of the changes to this Privacy Policy,  you must cease using Bright Analytics’ website and / or Services.

Contact Us

If you have any queries relating to privacy, data protection or security please contact us at privacy@brightanalytics.com

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