Adobe Analytics Reporting API

What is Adobe Analytics?

Adobe Analytics is a popular and powerful web analytics solution used to measure traffic volumes, where traffic is coming from and the actions users are taking on your website. Adobe Analytics offers a Reporting API that allows for programmatic, automated ingestion of granular data into reporting solutions.

What are the benefits of using the Adobe Analytics Reporting API?

By integrating with the Adobe Analytics Reporting API, you can ingest data automatically into your chosen reporting tools, simplifying access to detailed insights, and create reports that can be combined with other data sources.

Why should I use Bright Analytics to report on my Adobe Analytics data?

Bright Analytics is integrated with the Adobe Analytics Reporting API and we can get you up and running, with your site analytics and user engagement data flowing into Bright Analytics, in a matter of minutes.

Bright Analytics can enable you to:

• automate ingestion of your business-critical Adobe Analytics reporting in a suite of customised dashboards
• ingest data for all your custom events and steps along your conversion funnel
• report on sources of traffic sources and link to the marketing campaigns driving this traffic
• combine marketing spend data with traffic data to provide a single source for analysing ROAS
• measure traffic volumes and engagement levels by geographic region
• create custom KPIs to measure conversions and unique users

Ultimately Bright Analytics enables our customers to fully automate and streamline their Adobe Analytics reporting using custom KPIs and customised dashboards that display your data exactly as they want to see it.

Getting more from Adobe Analytics data

Bright Analytics are experts in bringing together data from a range of marketing and web analytics tools. We enable our customers to get the most out of all their data sources by providing a platform where they can all be integrated and harmonised to deliver insights not available anywhere else.

Adobe Analytics Reporting API + Paid Marketing APIs

Bright Analytics can create an accurate, harmonised and consistent view of all your marketing activity – Paid Social, PPC, Programmatic, Affiliates, Email, Organic social – alongside your on-site engagement and conversion data. This allows our customers to define custom KPIs such as cost per visit, cost per page view, cost per minute on site and of course cost per sale : these KPIs provide valuable insights into the performance of all your marketing activity and opportunities to optimise that activity based on on-site engagement and conversion.

Want to find out more?

If you would like to discuss how Bright Analytics can help you to fully leverage your Adobe Analytics data please contact us. We’d love to discuss your use of Adobe Analytics you show how Bright Analytics can help you get the most from this powerful data source.