Amazon DSP

Automate your marketing analytics reporting with the Amazon DSP API

Bright Analytics is integrated with the Amazon DSP API and we can get you up and running, with delivery and spend data flowing into Bright Analytics, in a matter of minutes.

What is the Amazon DSP platform?

Amazon DSP (Demand-Side Platform) is an advertising platform that allows advertisers to programmatically buy display and video ads across Amazon-owned sites and apps, as well as third-party sites and apps. It uses data from Amazon’s vast customer base to target ads to specific audiences based on their interests, behaviors, and demographics. Advertisers can set their own budgets, targeting criteria, and ad formats, and track the performance of their campaigns in real-time. Amazon DSP is designed to help advertisers reach their target audience at scale and drive measurable results.

Why should we integrate with the Amazon DSP API?

Using the Amazon DSP API allows advertisers to automate and streamline their advertising campaigns, making it easier to manage and optimize their ad spend. The API provides access to real-time data and insights, allowing advertisers to make data-driven decisions and adjust their campaigns in real-time. Additionally, the API allows for more advanced targeting options and customization, such as retargeting and lookalike audiences. Overall, using the Amazon DSP API can help advertisers reach their target audience more effectively and efficiently, leading to better campaign performance and ROI.

How do you integrate with the Amazon DSP API?

Bright Analytics has a pre-built connector the Amazon Ads API that allows us to get your data flowing in a few minutes.

We setup a connection to the Amazon Ads API which you would authorise so that we can start pulling data on your behalf.

Our support team will walk you through this process and capture any information we need from you.

Please get in touch or start a chat with us to discuss further.