Automate your paid social analytics reporting with the Facebook Ads API
Bright Analytics is integrated with the Facebook Ads API and we can get your accounts connected and data flowing into Bright Analytics in a matter of minutes.
Why integrate Facebook Ads into an analytics platform?
By automating your Facebook Ads reporting in Bright Analytics you can use the time you used to spend fetching and formatting data to dig into the numbers, spend more time analysing your data and make better decisions about what to invest and where.
As soon as your Facebook Business Manager data is in Bright Analytics you can start to take advantage of the many powerful features of our platform, for example:
- report on the delivery, spend and engagement rates of your activity down to the Ad set level
- breakdown your reporting to understand performance by Geo / Age / Gender / Device
- ingest attributed conversion data at various attribution windows as needed
Bright Analytics provides an Alerts feature that lets you set thresholds for your Facebook Ads KPIs, allowing you to proactively monitor your campaign delivery. When these thresholds are breached email notifications are instantly sent to the nominated contacts so that can review and take action.
Bright Analytics also provides and manages a secure archive of your analytics data outside of Facebook.
Why Bright Analytics is best to integrate Facebook Ads?
Integrating with Facebook Ads is a simple process, but we won’t just give you an out of the box analytics software solution. Our team are very familiar with the Facebook Ads platform and will ensure that the solution we put in place for you will enable you to align your Facebook Ads data with your wider analytics reporting requirements and business goals.
We can fire up a Facebook Ads integration with a few clicks and once you’ve authenticated the connection your data will start flowing straight away.
The Bright Analytics platform is designed to support and encourage on-going changes to your reporting requirements, meaning we can quickly add in new fields from the Facebook Ads API as your needs evolve.
Facebook Ads integration process with Bright Analytics
First we make sure we understand your requirements and any customisations / special that we need to support with a brief discovery call with our Data Solutions team. Once any custom requirements are known we will activate the necessary reports and include the required dimensions and metrics.
As part of the discovery call we will capture some information about your profile / advertiser IDs : this allows us to create a connection with the Campaign Manager 360 API, that we will then share with your for authentication.
Once the authentication process is complete (a simple matter of following the link we send you, then logging into Google to approve our use of the Campaign Manager 360 reporting API) data will start to flow into Bright Analytics.
The next step is for your Power users (or us if you are on a Manager Service) to configure the data model elements you need for your reporting. This will entail creating dimensions and metrics within your Bright Analytics data model, as well as potentially defining rules to create custom dimensions.
Facebook Ads + Google Analytics
Integrate your Facebook Business Manager data with your Google Analytics data and you can measure the on-site engagement of the visitors you are driving from Facebook Ads. This allows you to understand which campaigns / ad set / creatives are delivering the most-engaged users. By understanding the differing on-site engagement rates you can optimise your Facebook Ads tactics to drive more engaged traffic to your site.
By interesting with Google Analytics you can also compare the conversions that Google Analytics reports as coming from Facebook with the conversions reported on the Facebook platform. This allows you understand the amount of conversion duplication that is being reported through your Facebook conversion pixels. This is a complex area and opens up questions around attribution windows, post-view conversions and potential duplication from other platforms you may be running on – for example Google Ads. We can help you to navigate this complex but critical area of conversion reporting.
Facebook + Twitter + Tik Tok + Pinterest
Bright Analytics is designed for bring together data from any number of sources, and we are experienced at building Paid Social reporting solutions that connect to the Ads APIs for other social platforms. We can connect you to all your social platforms – including Twitter Ads, Tok Tok Ads, Snap Ads and Pinterest Ad – to create a one-stop shop for all your paid social marketing activity.
How long does it take to create an analytics integration with the Facebook Ads API?
We can activate an integration in a matter of a couple minutes and get data flowing into Bright Analytics.
How often is data from Facebook Ads refreshed?
Typically we fetch new data from the Facebook Ads API every morning and overwrite the data we have pulled for the previous 7 days. We fetch the previous 7 days every day in order to ensure we reflect any changes Facebook might make to your data after it was initially published. This allows for any fraudulent delivery data to be removed and for any delays in processing to be resolved.
We can also fetch data for the same day – i.e. pull new data in every hour – if required.
If you would like to discuss how Bright Analytics can help you to fully leverage your Facebook Ads data please book a discovery call with our team. We’d love to hear about your challenges and to show you how Bright Analytics can solve these – and much more!