Google Analytics 4 API

Automate your marketing analytics reporting with the Google Analytics 4 API

Bright Analytics is integrated with the Google Analytics 4 and we can get you up and running, with delivery and spend data flowing into Bright Analytics, in a matter of minutes.

What is the Google Analytics 4 platform?

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It is designed to provide a more comprehensive and accurate view of user behavior across multiple devices and platforms, including mobile apps and websites. GA4 uses machine learning to provide insights into user behavior and engagement, and offers new features such as event tracking, cross-domain measurement, and enhanced data privacy controls. It also includes a new user interface and reporting system that is more intuitive and customizable than previous versions of Google Analytics.

Why should we integrate with the Google Analytics 4 API?

Using the Google Analytics 4 API allows you to access and analyze your website or app data programmatically. This means you can automate data collection and analysis, integrate with other tools and platforms, and create custom reports and dashboards. The GA4 API also provides access to real-time data, which can be useful for monitoring user behavior and engagement in real-time. Additionally, using the GA4 API can help you gain deeper insights into user behavior and engagement, which can help you optimize your website or app for better performance and user experience.

How do you integrate with the Google Analytics 4 API?

Bright Analytics has a pre-built connector the Google Analytics 4 API that allows us to get your data flowing in a few minutes.

We setup a connection to the Google Analytics 4 API which you would authorise so that we can start pulling data on your behalf.

Our support team will walk you through this process and capture any information we need from you.

Please get in touch or start a chat with us to discuss further.