Salesforce

Harmonise your first party data from Salesforce with your marketing activity.

The leading Cloud CRM platform is a key data source for many of our customers. Bright Analytics enables them to map multiple Salesforce data streams into their data model, automatically synchronising and refreshing Salesforce data, to power critical MI reporting. First party data from Salesforce can be used to power customer loyalty and retention analytics or to feed into attribution modelling solutions.

We implemented the SOQL protocol to enable customers to write custom extracts that fetch the data your business needs.

This allows us to fetch business-critical opportunities and sales data and synchronise with marketing data to understand the true value of your marketing in driving real opportunities and new customers.

We can get a Salesforce integration up and running in a matter of a few minutes and our team can work with you to customise the data we’re pulling to ensure this gives you exactly what you need to see.

Next Steps

If you would like to discuss how Bright Analytics can help you to get the most from your Salesforce data by harmonising it with your marketing data please book a discovery call with our team. We’d love to hear about your challenges and to show you how Bright Analytics can solve them.