Platform
All your data and tools, connected.
A single source of truth starts with everything in one place. Our platform connects to all the data your business needs and the tools your teams use.
Marketing analytics, solved.
One integrated platform connecting every team & tool to the same trusted numbers.
One partner to deliver the custom solutions your business depends on.
For marketing teams, agencies, finance and data science.
Your marketing analytics framework.
Our approach is built on a mix of technology, your business context and custom solutions.
People
A shared model, defined by your analysts.
Your analysts own the semantic model, defining the metrics and dimensions that reflect your business. No engineering dependencies, no tickets.
Partnership
The custom work, designed and run by us.
We design the process changes and custom solutions that make or break adoption. And we keep everything working when your business changes.
Your single source of truth.
Every dashboard, report, API call and AI tools, pulling the same numbers - all defined by your analysts.
Explore our platform →Your trusted partner.
Our marketing analytics experts work with your teams to deliver the data your business runs on.
The Bright Analytics team made sure they fully understood our business challenges and got their hands dirty to work closely with our wider team for implementation and follow-up. It feels like working with an in-house team.
Discovery
We take the time to understand your business.
Solutions architects and data engineers who learn how your business, processes and teams run.
Delivery
We deliver business-critical reporting your teams run on.
Custom solutions that create the exact data your business needs - where precision is critical, or it won't get used.
Guarantee
We guarantee to deliver the outcomes we promise.
One platform, end to end, working seamlessly. No blame games, no excuses. We deliver what we promise.
Solutions built on a decade of experience.
Proven analytics blueprints: data pipelines, warehousing and semantic models, up and running in days.
Multi-Channel Marketing Analytics
Multi-channel marketing analytics everyone trusts.
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Agency Reporting Platform
White-label reporting that scales across every client.
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Marketing linked to CRM
Connect your marketing spend to business outcomes in your CRM.
Learn moreTrusted by enterprise brands, scale-ups, network agencies, and independents.
“They feel like an extension of our team. Their expertise has strengthened our service offering and boosted the clarity and impact of our client reporting.”
“A game-changer for Sky UK & Ireland. A true extension of our digital data team - transforming fragmented datasets into a clear, unified source of truth for performance measurement.”
“Bright Analytics have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients.”
“The Bright Analytics team made sure they fully understood our business challenges, working closely with our wider teams. It feels like working with an in-house team.”
“A trusted partner with strong technical expertise and a collaborative approach - enabling efficient access to reporting with consolidated views of performance from our many ad platforms.”
“My team of five data solutions specialists supports reporting for over 500 users across 3,000 bespoke dashboards as just part of their role, with the help of the Bright Analytics team.”
“Bright Analytics have been instrumental in advancing Sky's agility with marketing data, giving our teams on-demand access to multi-channel investment data across all of Sky's business units.”
“They feel like an extension of our team. Their expertise has strengthened our service offering and boosted the clarity and impact of our client reporting.”
“A game-changer for Sky UK & Ireland. A true extension of our digital data team - transforming fragmented datasets into a clear, unified source of truth for performance measurement.”
OMD UK
Bright Analytics were appointed by OMD UK to deliver a fully-customisable, multi-channel marketing analytics solution. Our platform supports more than 500 users across multiple client and agency teams, delivering world-class reporting for their largest & most complex clients.
Modules
Pipeline Manager
Semantic Layer
Reporting & Visualisation
Reporting API
2018Appointed
500+Users supported
3,000+Dashboards automated
Read case study →“We chose Bright Analytics following a tough selection process with several competitors because we felt that their platform offered us a greater degree of flexibility that wasn't available elsewhere.”
Sky
Embedded data and reporting partner serving Sky's digital marketing analytics and media budget planning functions. We delivered a multi-channel marketing analytics framework as well as a budget management workflow, supporting multiple business units, internal teams and agency partners.
Modules
- Pipeline Manager
- Semantic Layer
- Reporting & Visualisation
Taxonomy Manager
Budget Manager
2017Appointed
300+KPIs & component metrics
80+Advertising accounts covered
Read case study →“Bright Analytics played a pivotal role in designing and implementing Sky's first taxonomy – a foundational piece that brought structure to our data and empowered smarter, faster decision-making across the business.”
Your marketing analytics framework.
Every team working from the same data, your analysts in control, backed by a trusted partner.
In production since 2014. Billions of rows, thousands of users.
“Bright Analytics have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients.”
“A game-changer for Sky UK & Ireland. A true extension of our digital data team - transforming fragmented datasets into a clear, unified source of truth for performance measurement.”