All your agency teams aligned around one platform and way of working. Account teams and clients working from the same reporting, fully tailored to the nnuances of each client and your agency's sttructure, commercial model and ways of working.
The challenge
Clients treat reporting as table stakes. They assume it just works. In reality it's complicated and it's eating into your team's week. They're building repotts andc checking data when they should be launching, analysing and optimising new activiy.
A client asks how performance is looking vs last year. It should be simple. Instead it's hours of exporting, crunching and checking data from all your platforms. It eats into time to do work the client actually pays for.
Your data team is critical to every client, but close to none of them. The people who can customise reporting are spread across every client. Getting changes made to client dashboards involves a ticket, a brief, and some patience.
You win the pitch and the campaigns go live, but weeks later you're still wiring up connections, QAing data and building dashboards. Spend is ramping up but reporting is still catching up.
The solution
We run the pipelines and keep the data flowing. We ensure you have the data you need, every day, and we provide a platform and way of working that puts your account teams in control. They know what your clients need and we enable them to deliver the reporting that everyone needs.
Every pipleine is proactively mnoitored and managed by us. Platforms change their APIs - we handle that. Authentication needs refreshing - we'll flag that. Platform APIs go down sometimes - we catch and escalate that so your teams are aware.
The model is built for your team to shape, not a black box they have to file tickets for every single change. Analysts adjust definitions, add metrics and tailor each client's reporting themselves — so everyone gets exactly the view they need.
No matter the nuance, Bright Analytics is designed to support the customisation every client requires. Custom calendars, internal target reporting, automated budget delivery monitoring, layers of logic in your client cost calculations - we've seen it all.
We've run reporting for agencies for years — we understand the pressure client teams work to, the way account and data teams work together, the terminology and quirks of all your channels. You're not explaining your world to us - we're working in it every day.
Your teams work every day in the same platform clients get their reports from, guaranteeing alignment of data as internal teams QA automatically. Same underlying data and metric definitions throughout; internal and client views tailored to what's relevant.
We provide a central agency 'cockpit' view that gives you a view of all clients. Directors, Trading and Account leads can see what's happening everywhere at once — compare KPIs across clients and plaforms, report on overall spends, thresholdsd and the commercial implications.
Manage all your naming conventions in our Taxonomy Manager. Processes and validation defined for every client. Say goodbye to inconsistent naming that results in broken reports, trust erosion and unplanned data investigations.
Deliver an agency-branded reporting platform. A custom agency domain, branded with your logos, fonts and colour schemes to create the experience you want your clients to see. Client customisation where you want it. A reporting solution you'll be produ to put in front of all your clients.
Synchronise data with other tools and teams. Our API reads from your data model, meaning everything is perfectly in sync wherever you need to analyse it. Push data to your client's Tableau or PowerBI, connect your data science team directly to the central data model - no data collection and manual extracts.
Our semantic layer creates a structured, trusted data model that LLMs can analyse confidentlty. Our MCP server lets you connect your LLM to your Daat Model and use AI to analyse the exact same data and logic that dits behind your reporting dashboards and API calls.
The timeline
Here's what rolling out across your client portfolio actually looks like.
Day 1
We talk through your client mix, the platforms you report on, and how your team works today.
Week 1
We onboard one client end-to-end to build and validate the template you'll roll out everywhere else.
Weeks 2–4
We shape the dashboards around your agency's workflows and branding, then lock in the standard.
Month 2
The proven template is deployed across your full client roster — every client on one standard.
Ongoing
We run the pipelines and add clients, channels and reports as your portfolio grows. You focus on the client relationship.
The cost
Every tier includes
Agency Starter
For agencies running a handful of clients on standard channels.
Modules
Pipeline Manager
Semantic Layer
Reporting & VisualisationFeatures
Includes
Support
Agency Growth
For agencies scaling across clients with white-label and custom schedules.
Modules
Pipeline ManagerSemantic LayerReporting & Visualisation
Taxonomy Manager
Reporting APIAdditional Features
Includes
Support
Agency Group
For agencies rolling out a new reporting framework at scale across their group.
Modules
Pipeline ManagerSemantic LayerReporting & VisualisationTaxonomy ManagerReporting API
AI AnalysisAdditional Features
Includes
Support
FAQs
Yes. Every client gets a secure environment with role-based access, fully isolated from every other client — no cross-contamination, no risk of one client seeing another's numbers.
It does. Core KPIs are standardised so they reconcile across the portfolio, while client-specific metrics and dimensions are configured per account. Retail, finance, travel, B2B — we've done them all.
Each client's data is fully isolated, and we're happy to sign a data processing agreement or work within the DPA framework you already have in place with your clients.
We'll talk through your current reporting, the platforms you work with, any tricky client requirements, and think about the solutions, modules and service levels you would want from us.
