“Bright Analytics have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients.”
The brief
OMD needed a platform that could adapt to the requirements of a diverse range of clients, without building a reliance on a central data engineering function. They needed a platform that could scale to handle major client accounts, each with different KPIs, different data sources and customised reporting processes. Bright Analytics were appointed in 2018 after a tough selection process against other providers, on the strength of a flexibility that OMD couldn't find elsewhere.
What we delivered
Security and infrastructure OMD can rely on
Before OMD could put Bright Analytics in front of its largest clients, the infrastructure had to hold up to enterprise scrutiny. That groundwork sits underneath everything else in this partnership.
- Managed data hosting, with client accounts kept apart on separate infrastructure where required
- Single sign-on and multi-factor authentication across every account
- Regular third-party security audits of the platform
- Data encrypted in transit and at rest
OMD can bring Bright Analytics into a pitch, confident in the relibility and security of the service we deliver.
One way of working, powering many clients
Bright Analytics deployed a true multi-client platform for OMD. Each client's data and users kept apart under OMD's own front door.
- White-label deployment under OMD's branding, on a custom domain
- Each client account treated as a unqiue challenge requiring bespoke solutions.
- End clients managed entirely by OMD's core team; Bright Analytics stays invisible to them
OMD's clients get the reporting they require, delivered as a bespoke solution, whilst OMD teams work in a familiar yet easily customsiable platform.
A core approach, up and running in days.
Every new client starts with a core reporting model, up and running in hours. Bright Analytics work with OMD teams to activate pipelines, supporting with data QA and customisation.
- Standard reporting model activated for new clients within 48 hours
- Custom data models and bespoke KPIs layered on top
OMD can commit to new clients, confident in the timelines win knowing reporting will be live within days, with room to go much further from there.
Customised client reporting, without limits.
Our integrations with client measurement platforms including Adobe, Kochava and AppsFlyer align marketing activity with outcome data in one unified reporting model.
- Standard reporting model activated for new clients within 48 hours
- Custom data models and bespoke KPIs layered on top
- A model built to extend, so accounts can grow in complexity as the relationship does
OMD can commit to a new client win knowing reporting will be live within two days, with room to go much further from there.
Fully managed, without a technical team
Bright Analytics runs the data pipelines and provides extensive custom solutions support, allowing client-facing teams to
- Fully managed ETL service across every client data source
- Full technical support for OMD's core platform team
Ten advanced, highly engaged client accounts, run day to day by a platform team of four, none of them technical.
Getting data back to the people who need it
OMD's clients sometimes need their marketing data where they already work. Bright Analytics delivers custom data extracts and connects the platform to client measurement tools.
- Data delivered back to client teams via sFTP, API or S3, client's choice
- The Bright Analytics API, for teams who want to build on the platform directly
Client teams see the same numbers whether they're in a Bright Analytics dashboard or their own measurement stack.
Knowledge that stays with the platform
Reporting this sophisticated only holds up if the understanding behind it survives people moving on, on either side.
- A handover guarantee: account knowledge is never held by one person alone
- Documentation generated automatically as each client's data model is built, not written up separately after the fact
- A living record of how each client's reporting works, held in the platform itself
When people change roles or move on, the knowledge doesn't leave with them.
The numbers
The result
Eight years on, Bright Analytics runs the reporting layer behind some of OMD's most advanced clients, serving 500+ users across client and agency teams. New clients can go live in days, supported throughout by the Bright Analytics team. Agency teams are supported by a core OMD reporring team, onboarding new users and fine-tuning the reportoing setup, liasiing with Bright Analytics for more significatn customisatiodna dn extenstions of the setup. Behind the scenes, Bright Analytics' team work hand-in-hand with OMD, helping client reporting evolve as needs become more sophisticated.
Your marketing analytics framework.
Every team working from the same data, your analysts in control, backed by a trusted partner.