Every channel integrated into a central data model, defined around your business and shared across every team. Everyone working from the same numbers, saving time and making better decisions.
The challenge
Reporting should be on-demand, trusted and adaptable. Ready whenever you need it, able to deliver on new requirements easily. Instead it can become brittle: simple changes take too long to roll out, ad hoc reporting ends up to workarounds, and human error erodes trust in the numbers.
Different teams, different tools, different definitions for the same metrics. When your CFO asks what you spent last quarter, answering means collating and crunching data from multiple platforms and agencies.
Campaigns named differently on every platform, with conventions that drift over time. The result is reporting errors and data you can't rely on to when you need to analyse deeper.
New activity goes live but reporting on it lags behind. Budget pacing is impossible to monitor daily, naming issues take days to surface. The insight your teams need isn't available when they need it.
The solution
Bright Analytics deliver six core pillars that transform your marketing analytics.
Raw data pulled from every platform, every day, into a secure data warehouse we build and manage. No more relying on platform UIs or manual exports.
Governed metric definitions, your custom dimensions defined. A data model defined centrally and referenced everywhere - all tools and teams aligned.
Dashboards that are simple to use and easy to customise. Your teams know what they need — we support them to get exactly what they need.
Naming conventions workshopped and rolled out to your teams and agency. A framework, processes and validation to prevent naming issues at source.
Shift from reactive and time-heavy to proactive and automated. Pipeline breaks, data anomalies, spend spikes — flagged before anyone notices.
Your reporting needs will evolve as your marketing and business changes. We stay close, keep improving, and make sure the pipelines keep up.
The cost
Every tier includes
Core
Core digital marketing channels harmonised into a custom reporting model.
Modules
Pipeline Manager
Semantic Layer
Reporting & VisualisationFeatures
Includes
Service & Support
Custom
Your marketing joined to your outcome data, with group-wide solutions powered by our full suite of modules.
Modules
Pipeline ManagerSemantic LayerReporting & Visualisation
Taxonomy Manager
Reporting API
AI AnalyticsAdditional Features
Service & Support
The timeline
Here's what getting started actually looks like.
Day 1
We learn about your business, your channels, your reporting. We map a data model aligned to your setup.
Week 1
Integrations live, data collecting automatically, on-going pipeline monitoring and QA reports live.
Week 2
Cross-channel reporting live, tailored to your business & harmonised across every source. Your team onboarded.
Ongoing
New reporting use cases supported, new channels, internal data sets and new KPIs built as your needs grow.
FAQs
All major paid media platforms (Google Ads, Meta, LinkedIn, TikTok, Pinterest, Bing), analytics platforms (GA4, Adobe Analytics), email (Klaviyo, Mailchimp, Salesforce Marketing Cloud), CRM, and more.
No. We provision and manage a secure data warehouse for you. If you have existing data in AWS, BigQuery, Snowflake, Redshift, Azure and more - we can connect directly to this and intergate it into your reporring models.
Yes. We backfill historic data fro your platform APIs as far as we can, then we look at the data you already and the format it's in and import that data into your reoprting to create a seamless view of historic and ongoing data.
We'll discuss your business, KPIs, teams and existing approach to reporting and anslysis. We'll talk about the solutions and service levels and the package that might be right for you.