Display Video 360

Why Connect DV360 to Bright Analytics?

Managing DV360 reporting data in isolation can lead to challenges such as:

• Difficulty in linking programmatic ad performance with other paid media channels.
• Limited visibility into reach, engagement, and conversion impact.
• Manual data exports, increasing inefficiencies and limiting real-time decision-making.

As a leading demand-side platform (DSP), DV360 enables:

• Centralised control of programmatic buying across multiple exchanges.
• Advanced audience targeting and optimisation features.
• Seamless integration with Google’s marketing ecosystem for better attribution.

By integrating DV360 with Bright Analytics, you can:

• Automate data retrieval for real-time insights into programmatic campaigns.
• Link ad spend with engagement and conversion data for better ROI measurement.
• Combine Display & Video 360 insights with other marketing channels to optimise budget allocation.

What Data Can You Access?

Our integration provides access to key DV360 performance data, including:

• Impressions, clicks, and engagement metrics.
• Cost, CPM, CPC, and CPA data.
• Audience and placement-level performance insights.
• Attribution data, linking programmatic spend to conversions.

For agencies, we can import and analyse data across an entire DV360 seat, and we can go down to App/Site level detail to provide visibility of exactly where your ads are running.

This level of detail also allows for integration with the Scope3 reporting API, for automation calculation of CO2 outputs associated with your digital programmatic activity.

We also process and enrich the data to make it easier to analyse and use within your reporting workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Display & Video 360 using the OAuth2 protocol.
2. Data Sync: Automatically ingest campaign performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other data sources.

Use Cases

• Analyse Display & Video 360 programmatic performance alongside paid search and social channels.
• Optimise media buying strategies based on real-time performance insights.
• Automate reporting and reduce manual data processing efforts.

Get Started

Sync your Display & Video 360 account today. Speak to our team to begin and discover how Bright Analytics can simplify your programmatic advertising performance reporting.