KPI workshops
We align your teams around how to measure.
Structured sessions with stakeholders across marketing and leadership to design and define the KPIs that drive your decision-making, optimisation and business growth.
Most analytics vendors leave you to figure it out. We don’t.
Bright Analytics is a marketing analytics platform and a hands-on partner in one.
More than software
We deliver solutions.
We’re not a typical SaaS vendor. You don’t just get a login, a help doc, and a 'good luck'.
Our platform is at the heart of the work we deliver, but every engagement starts with us understanding your business, the data you have, the decisions you need to make, and what's getting in the way.
Then we deploy the platform, tailored to deliver the solutions your business needs.
We collaborate.
You bring the goals, the questions, and the people who know your business. We bring the platform, the team, and years of delivery experience.
Discovery
Map your data sources, define key metrics, agree priorities.
Data
Pipelines connected, raw data landing, QA checks running automatically.
Model
Semantic model live. Metrics, dimensions, business logic defined once.
Launch
Dashboards, Tableau, APIs: every consumer reading the same numbers.
Iterate
New questions, new sources, a richer model. Extending, not re-architecting.
Technical depth
We solve the tricky problems.
When a project gets complex, some vendors go quiet. Others point you at expensive consultants.
We bring a skillset and toolkit built over years of solving hard problems for demanding customers: data engineering, measurement strategy, custom integrations, advanced analytics. The same team that onboards you is the team that solves the hard stuff.
Our team in the room with yours, a whiteboard and a tricky problem: that's when we're happiest. We'll even bring doughnuts.
Taxonomy design
We design and build naming conventions that scale.
We work with your teams and agencies to design a taxonomy that's robust, rich and works across all your channels and platforms. A consistent structure for analysing all your marketing activity.
Measurement frameworks
We enable you to show what's working - and what's not.
Custom attribution, CRM integrations and marketing mix models tailored to your channels, so you can confidently optimnise your marketing investment and defend critical investment.
Long-term partnership
We're in it for the long term.
Our longest client relationships go back over a decade. That’s not an accident.
Analytics isn’t a one-time project. Requirements change. Channels change. Business questions change. We stay close enough to adapt with you: proactively, not reactively.
You get a support partner who learns your business. That knowledge is encoded in the data model and pipeline configurations, providing live, evolving documentation.
In practice
What this looks like in practice.
A partner who doesn't disappear once the platform's live, and doesn't disappoint when things get hard. We scope, build, QA, train, and support: the same team throughout, fully accountable.
A platform with an open architecture: built to work with your existing tools, and to adapt as your teams and processes change, not the other way around.
An approach that scales to take on new challenges as they move your business forward: custom integrations, bespoke measurement and attribution, marketing mix modelling, forecasting and prediction.
Your marketing analytics framework.
Every team working from the same data, your analysts in control, backed by a trusted partner.