FULLY CUSTOMISABLE GA4 REPORTING

Elevate your GA4 reporting with Bright Analytics

Google Analytics 4 (GA4) is a powerful tool for capturing web analytics data, offering flexibility and detailed event tracking. However, users often encounter challenges such as data sampling, rigid reporting interfaces, and limited customisation options.

Bright Analytics addresses these issues by integrating raw GA4 data into a fully-customisable reporting wrapper, providing clarity, flexibility, and comprehensive insights.​

Get the GA4 reporting your need.

Raw Data Foundations

No more worrying about sampling, rogue data from bots, internal traffic, or accurate user metric challenges.

Total Data Model Customisation

Build all the GA4 metrics and all ones only you need : tease out any event as its own KPIs, extract event parameters as custom dimension values and custom metrics.

Intuitive, Flexible Reporting

No rigid templates, no limits on the shape or size of your reports. Create unlimited dashboards and reports using the full functionality of our visualisation layer. User groups, permissions and roles to ensure the right people see just what they need.

woman typing on laptop

Common Challenges with GA4 Reporting

  • Data Sampling and Inconsistent Metrics: GA4 may apply data sampling in reports, leading to inconsistencies and potential inaccuracies in metrics.
  • Dimension and Metric Constraints: The platform imposes limits on the number of dimensions and metrics per report, restricting in-depth analysis.
  • Opaque Data Processing: The lack of transparency in data handling and processing can make it challenging to understand how metrics are calculated.
  • Complex Data Extraction: Extracting raw data for external analysis can be cumbersome, often requiring advanced technical skills and additional tools.
  • Limited Support and Troubleshooting: Users may find it difficult to resolve discrepancies or customize reports due to limited support options.

Solutions

Access Raw Event-Level Data

By integrating GA4 with Google BigQuery, we capture every user interaction – page views, events, and transactions – at the most granular level. This raw data serves as a solid foundation for accurate and detailed analysis.

Implement a Structured Data Model

  • Transparency: Full visibility into data processing and metric calculations.
  • Customization: Tailored dimensions and metrics to align with your specific business objectives.
  • Flexibility: The ability to create unlimited dashboards and reports without the constraints of GA4’s native interface.

Ensure Data Accuracy and Reliability

We conduct a thorough data audit to identify and correct any issues in the raw data, ensuring that your reporting are based on accurate and reliable data.

Implementation Process

  • Consultation: Understanding your specific reporting needs and challenges.
  • Integration: Setting up data pipelines from GA4 to BigQuery and into Bright Analytics.
  • Customisation: Developing a tailored data model that is matched precisely to your needs.
  • Training: Empowering your team to utilise the platform effectively for ongoing analysis.

Benefits of Using Bright Analytics

  • Eliminate Data Sampling Issues: Access complete datasets for more accurate analysis.
  • Break Free from Reporting Limitations: Customise reports beyond GA4’s native constraints.
  • Gain Deeper Insights: Combine GA4 data with CRM identifiers for lead / prospect analytics.
  • Improve Decision-Making: Precise data to inform your marketing strategies.

If you’re experiencing frustrations with GA4’s standard reporting capabilities, Bright Analytics offers a robust solution to unlock the full potential of your GA4 data.

Modules

Our semantic layer and reporting modules combine to bring the data you already have in your data warehouse(s) to life in no time.

  • illustration of a filter
    ETL
    • Automated data import
    • BigQuery connector
    • Custom transforms
  • Semantic Layer
    • Custom metrics
    • Custom dimensions
    • Limitless flexibility
  • Reporting
    • Unlimited dashboards
    • Flexible reporting
    • Roles & permissions

What our customers have to say

Bright Analytics have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients, including Barclays, McDonalds, Daimler, Betway, SSE and Easyjet.

photo of Steve Peacock
Steve Peacock Head of Digital Trading, OMDUK

FREQUENTLY ASKED QUESTIONS

The critical first step is to ensure that your GA4 data is feeding into BigQuery. This needs to be configured by an admin user via the GA4 administration area. You need a Google Cloud account and to create a BigQuery instance. This is simple but not necessarily that clear unless you’ve done it before. We can help guide you through this process.

This depends largely on the time it takes to get the data flowing into BigQuery. It’s important to note that it’s not possible to get historic data out of GA into BigQuery : it will only be available from the day after you activate the connection with BigQuery.

Of course a lot depends on a customer’s use case and the kind of business problems they’re looking to solve, but we would expect to start feeding data into reports and dashboards within a few days of the data flowing into BigQuery . From there it all really depends on the kind of challenges you’re looking to tackle, how accessible the data you need is, and how much you want to tackle on your own in terms of data model configuration vs how much help you want from us.

The best approach with something like a GA4 integration would be to have a chat about the challenges you’ve been facing and the business questions you really need to answer. We can also talk about the level of support you will need, steps to configure the BigQuery connection and generally scope things properly. Our costs are predictable, monthly charges based on the data integrations you require and the level of support you want from us. We’re a lot less than GA360 – don’t assume paying for that is going to solve your problems.

A custom GA4 reporting wrapper.

A foundation built on raw data, a customisable data model, intuitive and totally flexible reporting layer, and the backing of a team who’ve seen it all before.

Contact Us