Affiliate analytics and reporting, fully automated.
Multiple networks, complex commissions, tenancy deals, cancellations – affiliate reporting is a manual nightmare.
Bright Analytics automates the extraction, standardises the data, and calculates commissions so you can report daily without manual effort.
The reality of managing affiliate data manually
These aren't edge cases. They're what affiliate teams deal with every single month.
We take care of the ugly stuff. So you never have to.
Affiliate data has a lot of moving parts that break quietly. We handle all of it, proactively, permanently, as part of how we work.
Automated network connections
Direct API connections to Awin, TradeDoubler, Cake, Impact and Adtraction. Data pulls daily with no manual exports.
Commission logic in the data model
Define rates, overrides and exceptions once. Affiliate-specific rules and time-bound bonuses calculated automatically.
Tenancy deals and overrides
Fixed-cost placements, network overrides and bonus payments built into the model and allocated correctly.
Multi-currency, sorted
All costs, commissions and revenues converted to your reporting currency automatically and consistently.
Cancellation adjustments
Cancelled transactions and commission recalculations handled automatically in the data model.
Commission Group Code parsing
Awin's Commission Group Code broken into separate reportable dimensions so transaction detail drives payable commission.
Once the data is clean and daily, something shifts.
Most clients come to us to stop spending a week a month on reports. What they find is that daily affiliate data changes how they run the programme entirely. You stop reacting to last month's numbers.
Spot goal-hanging affiliates early
Identify affiliates claiming commission on conversions they didn't influence, before end of month, not after the invoices have gone out.
Optimise budget allocation
See which affiliates and placement types are actually driving incremental revenue. Shift investment accordingly, with data to back the decision.
Negotiate from a position of knowledge
Model commission tiers against performance before partner conversations. Understand your true cost per acquisition by affiliate type.
Affiliate in context, not in a silo
Affiliate performance alongside paid search, paid social and organic in one view. Understand the role affiliate actually plays in the full customer journey.
From spreadsheets to automated reporting in under two weeks.
Here's what affiliate onboarding actually looks like. Specific steps, real data on day one, no vague "implementation phases".
Discovery session
We map your networks, commission structures, tenancy deals and currency complexity. We look at your current reports together. No intake forms, a real conversation.
You know exactly what we're buildingNetwork connections live
API connections established. Real transaction data flowing, not a demo, not sample rows. Your Awin, TradeDoubler, Cake data, pulled and stored.
First live data. Day one.Commission logic and data model
Your commission rules encoded, affiliate-specific rates, tenancy deals, cancellation handling, FX conversion. Historic data backdated. Commissions calculated automatically from here on.
All commissions calculated correctly.Dashboards live, team onboarded
Core dashboards replace your manual reports. Daily alerts for commission anomalies and performance shifts. Affiliate alongside paid, organic and direct, one view, every morning.
Full programme visibility. Two weeks.And then we stay.
Network API changes handled before you notice. New affiliates and commission structures added as your programme evolves. Daily pipeline monitoring, weekly check-ins. Most clients have been with us for years, your commission logic doesn't reset every time something changes.
The Modules That Make It Possible
Our data pipelines service, semantic layer and reporting modules combine to automate, model and analyse all your Affiliate data.
“OMD UK have worked with Bright Analytics since 2017 and have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients.”
Frequency Asked Questions
We currently integrate with Awin, TradeDoubler, Cake, Impact and Adtraction. If you’re using another network, let us know – we can build integrations with any platform that has a reporting API.
Typically a couple of weeks once we start. We begin with a discovery call to understand your programme setup and identify any complexity in commission structures or tenancy deals.
Yes. You can define time-bound rates for specific affiliates, transaction types, or products. Your team maintains the rules and rates, and we sync them into the platform automatically.
We refresh affiliate transaction data daily, pulling directly from network APIs. While true real-time depends on what each network exposes via their API, you’ll typically see yesterday’s transactions, commissions, and performance metrics by the start of your working day — a significant improvement over monthly manual exports.
Yes. We can break down fields like Awin’s Commission Group Code into separate reportable dimensions – useful when transaction details determine the true payable commission.
API access to your affiliate networks, plus any commission rate tables or tenancy deal schedules you maintain. We handle the rest.
Stop spending time building affiliate reports.
If your team is buried in spreadsheets every month, let’s talk. We’ll show you how to automate the pain away.