Affiliate reporting shouldn’t take days every month.

Manual data collection, Excel reconciliation, commission calculations, cancellation adjustments: your team shouldn’t be doing this.
We automate the whole process so you get accurate daily reporting and your team gets their time back.

Sound familiar?

The reality of managing affiliate data manually

These aren't edge cases. They're what affiliate teams deal with every single month.

"We're pulling exports from five different networks. They all have different date logic, different column names, different commission formats. By the time we've reconciled it all, half the month is gone."
"A commission calculation error meant we overpaid an affiliate. We didn't catch it until the next month's review. That conversation was not fun."
"We can see monthly performance. But if something goes wrong mid-month, a tenancy deal not converting, an affiliate going rogue, we find out too late to act on it."
"Every time Awin changes something, their API, their export format, their Commission Group Code structure, someone on our team has to figure it out from scratch."
Operational Efficiency

We take care of the ugly stuff. So you never have to.

Affiliate data has a lot of moving parts that break quietly. We handle all of it, proactively, permanently, as part of how we work.

Automated network connections

Direct API connections to Awin, TradeDoubler, Cake, Impact and Adtraction. Data pulls daily with no manual exports.

Commission logic in the data model

Define rates, overrides and exceptions once. Affiliate-specific rules and time-bound bonuses calculated automatically.

Tenancy deals and overrides

Fixed-cost placements, network overrides and bonus payments built into the model and allocated correctly.

Multi-currency, sorted

All costs, commissions and revenues converted to your reporting currency automatically and consistently.

Cancellation adjustments

Cancelled transactions and commission recalculations handled automatically in the data model.

Commission Group Code parsing

Awin's Commission Group Code broken into separate reportable dimensions so transaction detail drives payable commission.

Strategic Insights

Once the data is clean and daily, something shifts.

Most clients come to us to stop spending a week a month on reports. What they find is that daily affiliate data changes how they run the programme entirely. You stop reacting to last month's numbers.

Spot goal-hanging affiliates early

Identify affiliates claiming commission on conversions they didn't influence, before end of month, not after the invoices have gone out.

Optimise budget allocation

See which affiliates and placement types are actually driving incremental revenue. Shift investment accordingly, with data to back the decision.

Negotiate from a position of knowledge

Model commission tiers against performance before partner conversations. Understand your true cost per acquisition by affiliate type.

Affiliate in context, not in a silo

Affiliate performance alongside paid search, paid social and organic in one view. Understand the role affiliate actually plays in the full customer journey.

See how this fits into a broader measurement strategy →
Time to value

From spreadsheets to automated reporting in under two weeks.

Here's what affiliate onboarding actually looks like. Specific steps, real data on day one, no vague "implementation phases".

Before we start

Discovery session

We map your networks, commission structures, tenancy deals and currency complexity. We look at your current reports together. No intake forms, a real conversation.

You know exactly what we're building
Day 1

Network connections live

API connections established. Real transaction data flowing, not a demo, not sample rows. Your Awin, TradeDoubler, Cake data, pulled and stored.

First live data. Day one.
Days 2 to 6

Commission logic and data model

Your commission rules encoded, affiliate-specific rates, tenancy deals, cancellation handling, FX conversion. Historic data backdated. Commissions calculated automatically from here on.

All commissions calculated correctly.
Days 7 to 14

Dashboards live, team onboarded

Core dashboards replace your manual reports. Daily alerts for commission anomalies and performance shifts. Affiliate alongside paid, organic and direct, one view, every morning.

Full programme visibility. Two weeks.

And then we stay.

Network API changes handled before you notice. New affiliates and commission structures added as your programme evolves. Daily pipeline monitoring, weekly check-ins. Most clients have been with us for years, your commission logic doesn't reset every time something changes.