Solutions / Marketing Analytics Platform

The integrated marketing analytics platform.

Integration where it matters.

Every team and tool working from the same data and definitions. Instant synchronisation and intelligent caching keep your analysis up to date as your data and models change.

Flexibility where you need it.

Bring your own BI. Connect tools and teams through our Reporting API, use our MCP server for AI-powered analysis. Build your foundations in BA and work with it your way.

“A game-changer for Sky UK & Ireland. A true extension of our digital data team - transforming fragmented datasets into a clear, unified source of truth for performance measurement.”
Kumar AmrendraHead of Digital Marketing, Sky
Trusted by teams at
OMDSkySkyShowtimeFurniture VillageMacmillan Cancer SupportBarclaysMcDonald'sZenith

All your analytics, in sync, everywhere.

Our platform ensures all your reporting, API calls and AI tools run on the same definitions - and data. When fresh data lands - or your model changes - all teams and tools are kept in sync, automatically.

ConnectFresh, trusted dataModelAnalyst-defined metricsServeAlways currentAnalyseLive analyticsPipeline ManagerData HostsMetricsDimensionsAll tools query the latestdata and definitions.Live QueryLive SyncPush updates whenmodel or data changesDashboardsBIAIAPIFresh data ingested

Connect your data.

A library of finely-tuned integrations with paid ad platforms, crm tools, organic social, affiliate networks, programmatic platforms, web analytics, MMPs and data warehouses. All ready to launch in a few clicks.

IntegrationsSearch integrations+CreatePaid SearchPaid SocialMeasurementProgrammaticWeb AnalyticsMMPsOrganicCRMAdobe AnalyticsAffiliate WindowAmazon AdsApple Search AdsBing AdsCampaign ManagerDV360Facebook PagesGoogle AdsGoogle Analytics - CoreGoogle Analytics - RawGoogle Search ConsoleHubspotMeta AdsSalesforceStackadaptTikTok AdsThe Trade Desk

Analysts own your data model.

They understand your business and its data best. We give them the tools to own and define the metrics and dimensions that matter to your business. No more tickets, no more waiting on engineering.

Define your metrics once and re-use them in other metrics. A governed set of definitions behind every dashboard, API call, and AI query.

Total Media CostPermissionsGeneralSettingsChangelogUsage in reportsRelated componentsDimension CompatibilityNAMETotal Media CostBA REFcore.total_media_costINFOTotal Media Cost : Meta + Google Ads + DV360 + TikTokPublishedDefinitions+Definition from template+Custom DefinitionDeleteDeactivateEdit formulaMedia Cost [Meta]+Spend [Google Ads]+Media Cost [DV360]+Media Cost [TikTok]

Marketing teams own their reporting.

Build dashboards in minutes and share them with your team. Set access levels, use interactive filters, apply drill-downs and add commentary.

Bright Analytics dashboard

One data model powers all your tools.

Our Reporting API lets you connect the full detail of your data model to your applications, partners, and workflows, ensuring consistent defintions and numbers everywhere.

POST/api/report/run
{
  "metrics": ["core_spend", "core_clicks", "core_sales"],
  "dimensions": ["core_channel"],
  "filters": [
    {
      "dimension": "core_channel",
      "type": "in",
      "values": ["Paid Search", "Paid Social", "Display"]
    }
  ],
  "start": "2026-05-01",
  "end": "2026-05-14"
}
{
  "data": [
    {
      "core_channel": "Paid Search",
      "core_spend": 42850.25,
      "core_clicks": 18420,
      "core_sales": 1206
    },
    {
      "core_channel": "Paid Social",
      "core_spend": 31200.18,
      "core_clicks": 24990,
      "core_sales": 892
    },
    {
      "core_channel": "Display",
      "core_spend": 12400.74,
      "core_clicks": 9310,
      "core_sales": 214
    }
  ]
}

AI-powered insights you can trust.

Our MCP server connects your AI tools to your governed data model, giving access to the trusted definitions that power all your reporting, and the context needed to understand your business.

What was our cost per registration by market last month?
Bright Analytics MCP

Here's the breakdown for April 2026:

MarketMedia CostRegistrationsCPR
UK£74,0501,001£73.98
DE€41,200587€70.19
US$98,3001,843$53.33

UK cost per registration is up 12% vs March. Germany is stable. US improved by 8%.

Why did UK get more expensive?
Bright Analytics MCP

Paid Social CPR in UK rose 31% in April. Meta CPMs increased 18% while conversion rate dropped 9%. Google Ads held steady.

Pricing

Every package includes managed pipelines, warehousing and backup, so you can focus on using your data.

  • Managed data pipelines

    We monitor, escalate and resolve any issues.

  • Managed data warehouse

    Secure, permanent storage of your data.

  • Managed data backups

    Automated, encrypted daily backups.

Advanced

from£1,500/ month

Combine marketing, sales and operational data, with hands-on support from our team.

Book a demo
  • Pipelines
  • Semantic layer
  • Reporting

Enterprise

Let's talk

Bring teams, tools and partners together with analytics built around your organisation.

Book a demo
  • Pipelines
  • Semantic layer
  • Reporting
  • Taxonomy
  • API
  • AI
  • Everything in Advanced, plus:
  • Custom user packs
  • Taxonomy, Reporting API and AI modules
  • Workshops and on-site support
  • Dedicated Teams / Slack channel
  • SSO & custom deployments

Looking for agency pricing?

Our agency customers benefit from bulk licensing, unlimited users, custom branding and more. Contact us to talk about agency pricing for your client portfolio.

Contact us

Questions

How are integrations included and priced?

Starter includes 5 Core Integrations. The Advanced plan includes all Core Integrations and unlocks access to advanced integrations, which are scoped and priced individually based on your requirements. Advanced integrations require the Advanced plan or Enterprise so you have the hands-on support needed for implementation and ongoing management. Each integration supports multiple accounts.

Which platforms do you connect to?

All major paid media platforms (Google Ads, Meta, LinkedIn, TikTok, Pinterest, Bing), analytics platforms (GA4, Adobe Analytics), email (Klaviyo, Mailchimp, Salesforce Marketing Cloud), CRM, and more.

Do we need a data warehouse?

No. We provision and manage a secure data warehouse for you. If you have existing data in AWS, BigQuery, Snowflake, Redshift, Azure and more - we can connect directly to this and intergate it into your reporring models.

Can we see our historic data?

Yes. We backfill historic data fro your platform APIs as far as we can, then we look at the data you already and the format it's in and import that data into your reoprting to create a seamless view of historic and ongoing data.

Ready to transform your marketing analytics?

We'll discuss your business, KPIs, teams and existing approach to reporting and anslysis. We'll talk about the solutions and service levels and the package that might be right for you.