Starter
£250/ month
Centralise your naming conventions in one place, with validation and unlimited worksheets.
Free trial
Taxonomy
- 1 Admin
- 5 Worksheet Users
- Custom master data
- Value mapping & validation
- 5 naming conventions
- Unlimited worksheets
The taxonomy manager for digital marketing.
Analytics is only as good as the data it’s built on.
Centralise your naming conventions and ensure your data is correct at source. Custom master data, flexible naming formulae and built-in validation keep names consistent. Approvals and audit trails give you control as more teams get involved.
“Bright Analytics played a pivotal role in designing and implementing Sky's first taxonomy – a foundational piece that brought structure to our data and empowered smarter, faster decision-making across the business.”
Kumar AmrendraHead of Digital Marketing, SkyBuild your naming conventions around your business.
Define your master data, agree the rules and give every team a simple way to create valid names. Values, recipes and validation are managed centrally, so everyone works from the same definitions.
Custom master data
Set the levels that describe your marketing activity, from market and channel to campaign type and product. Define them once and reuse them across your naming conventions.
Custom value lists
Manage the allowed values for each level. Decide who can add new values, define approval rules and assign short codes to keep generated names concise and consistent.
Built-in validation
Link values between levels so teams can only select valid combinations. Connect channels to the right publishers, or markets to the right brands, to keep data clean at the point names are created.
Naming convention recipes
Build custom formulae from your master data and short codes. Use macros, unique IDs and value hashing to create names for campaigns, creatives and landing-page URL parameters.
Simple worksheets for creating names
Give teams and partners a shared worksheet to select values and generate names using your agreed recipes. Share, download, archive or lock worksheets as work progresses.
An API for your systems
Export generated names through the API into the systems your teams already use, carrying your agreed naming conventions into the next step of their workflow.
Pricing
Pro
from£1,000/ month
Scale usage across all teams with approvals, unlimited conventions and our Taxonomy Export API.
Book a demo- Taxonomy
- Everything in Starter, plus:
- Team access
- Unlimited naming conventions
- Approvals process
- Taxonomy API to extract names
Questions
Do you work with our existing naming conventions?
Yes. We start from what you have, identify what's causing problems, and build an improved convention from there.
Do we need to change historic names?
No. We put new rules in place for names created in our Taxonomy Manager, and re-categorise your old names to align with the new taxonomy.
Can this work across multiple brands?
Yes. The taxonomy model is designed to handle multiple brands, either within one new global convention or with separate conventions per brand. We'll pick the right approach during workshops.
Does this include reporting and dashboards?
No. Taxonomy Manager keeps your naming clean at source. For multi-channel reporting and dashboards built on that clean data, see our Marketing Analytics Platform solution.
Ready to fix your naming conventions?
Try Taxonomy Manager free for 14 days, or book a demo to discuss your naming conventions and workflow.