The Bright Analytics Blog

an image of library books on a shelf.

Technical Tips & Tricks

What is CRC32? Why is it useful?

a drawing of a programmer looking at lots of complications data visualisations

Technical Tips & Tricks

Common Table Expressions (CTEs)

an image of a lonely character surrounded by and dominated by intimidating arrays of computer screens

What is a Single Source of Truth?

The ‘Modern Data Stack’ : is it all it’s cracked up to be?

Track Your Organic Search Rankings with AccuRanker

Two Factor Authentication & Single Sign-On Support

Salesforce API for Bright Analytics

screenshot of GA4 reporting interface

GA4’s ‘Engaged Sessions’ is a terrible KPI

Making the most of your marketing data