Adobe Analytics

Why Connect Adobe Analytics to Bright Analytics?

Managing Adobe Analytics data in isolation can lead to challenges such as:

• Difficulty in linking website engagement with paid marketing activity.
• Limited visibility into how advertising spend translates into on-site actions and conversions.
• Manual data exports, increasing the risk of errors and inefficiencies.

By integrating Adobe Analytics with Bright Analytics, you can:

• Combine paid marketing data with web analytics for a richer understanding of visitor behaviour.
• Link advertising spend to engagement metrics such as time on site, bounce rates, and conversion rates.
• Automate data flows for seamless reporting and attribution analysis.

What Data Can You Access?

Our integration provides access to key Adobe Analytics engagement and conversion data, including:

• Visitor interactions, session data, and conversion tracking.
• Traffic source attribution, including UTM parameters and paid media tracking.
• Page-level engagement metrics such as bounce rate, dwell time, and exit rates.
• Paid marketing cost data matched to on-site visitor behaviour.

We also process and enrich the data to make it easier to analyse and use within your reporting workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Adobe Analytics using API credentials.
2. Data Sync: Automatically ingest engagement and marketing attribution data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other data sources.

Use Cases

• Analyse how visitors from paid marketing interact with your website.
• Link advertising spend to key engagement metrics to optimise budget allocation.
• Automate performance reporting across paid and organic visitor segments.

Get Started

Sync your Adobe Analytics account today. Speak to our team to begin and discover how Bright Analytics can simplify your marketing performance reporting.