Apple Search Ads

Why Connect Apple Search Ads to Bright Analytics?

Managing Apple Search Ads data in isolation can lead to challenges such as:

• Limited visibility into how Apple Search Ads perform alongside other paid channels.
• Difficulty in linking ad spend to app installs, engagement, and retention.
• Manual data exports, increasing the risk of errors and inefficiencies.

By integrating Apple Search Ads with Bright Analytics, you can:

• Gain a consolidated view of Apple Search Ads performance alongside other paid media.
• Link advertising spend to installs, in-app engagement, and customer lifetime value.
• Automate data collection and reporting to streamline campaign analysis.

What Data Can You Access?

Our integration provides access to key Apple Search Ads performance metrics, including:

• Impressions, taps, and conversion data.
• Cost, CPT, ROAS, and CPA metrics.
• Campaign and keyword performance insights.
• Attribution data, linking ads to app installs and post-install engagement.

We also process and enrich the data to make it easier to analyse and use within your reporting workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Apple Search Ads using API credentials.
2. Data Sync: Automatically ingest campaign performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other data sources.

Use Cases

• Analyse Apple Search Ads performance alongside Google, Meta, and other advertising platforms.
• Track campaign efficiency and optimise budget allocation based on app install and engagement data.
• Automate reporting and reduce manual data manipulation.

Get Started

Sync your Apple Search Ads account today. Speak to our team to begin and discover how Bright Analytics can simplify your app advertising performance reporting.