Appsflyer

Why Connect AppsFlyer to Bright Analytics?

Managing AppsFlyer data in isolation can lead to challenges such as:

• Limited visibility into mobile attribution alongside other marketing channels.
• Difficulty in linking ad spend to app installs, engagement, and retention.
• Manual data exports, increasing the risk of errors and inefficiencies.

By integrating AppsFlyer with Bright Analytics, you can:

• Gain a consolidated view of mobile attribution alongside other paid media.
• Link advertising spend to installs, in-app engagement, and customer lifetime value.
• Automate data collection and reporting to streamline campaign analysis.

What Data Can You Access?

Our integration provides access to key AppsFlyer performance metrics, including:

• Installs, retention, and in-app engagement data.
• Cost, CPI, ROAS, and LTV metrics.
• Campaign and partner performance insights.
• Attribution data, linking ads to user activity within your app.

We also process and enrich the data to make it easier to analyse and use within your reporting workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to AppsFlyer using API credentials.
2. Data Sync: Automatically ingest attribution and performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other data sources.

Use Cases

• Analyse AppsFlyer data alongside Google, Meta, and other advertising platforms.
• Track campaign efficiency and optimise budget allocation based on mobile user behaviour.
• Automate reporting and reduce manual data manipulation.

Get Started

Sync your AppsFlyer account today. Speak to our team to begin and discover how Bright Analytics can simplify your mobile attribution and app performance reporting.