Google Analytics 4

Why Connect Google Analytics 4 to Bright Analytics?

Managing Google Analytics 4 data in isolation can lead to challenges such as:

• Fragmented reporting – Difficulty in linking website engagement with marketing performance.
• Limited cross-channel insights – Challenges in measuring how different traffic sources contribute to conversions.
• Manual data exports – Time-consuming processes that introduce inefficiencies and reporting errors.

By integrating Google Analytics 4 with Bright Analytics, you can:

• Gain a holistic view of website and app performance alongside paid and organic traffic.
• Link user engagement metrics to advertising spend and business KPIs.
• Automate data collection and enrich reporting with additional marketing insights.

What Data Can You Access?

Our integration provides access to key Google Analytics 4 performance data, including:

• Sessions, users, and engagement metrics.
• Conversion tracking for key user actions and goals.
• Traffic source attribution, including UTM parameters and paid media tracking.
• Page-level engagement insights such as bounce rate, dwell time, and exit rates.

We also process and enrich the data to make it easier to analyse and integrate with other marketing and business intelligence sources.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Google Analytics 4 using the OAuth 2 protocol.
2. Data Sync: Automatically ingest website and app performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for deeper analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing data.

Use Cases

• Analyse website and app engagement alongside advertising and CRM data.
• Measure conversion rates and user journeys across multiple marketing channels.
• Automate reporting and optimise marketing performance with cross-channel insights.

Get Started

Integrate your Google Analytics 4 account today. Speak to our team to begin and discover how Bright Analytics can simplify your website and app performance reporting.