Google Search Console

Why Connect Google Search Console to Bright Analytics?

Managing Google Search Console data in isolation can lead to challenges such as:

• Limited visibility into organic search trends – Understanding SEO performance alongside paid media and other channels is difficult.
• Keyword ranking fluctuations – Tracking how search visibility impacts business outcomes requires deeper analysis.
• Manual data exports – Extracting and integrating search performance data with wider marketing reports is time-consuming.

By integrating Google Search Console with Bright Analytics, you can:

• Gain a consolidated view of organic search performance alongside other marketing data.
• Track keyword rankings, impressions, clicks, and site visibility trends over time.
• Automate reporting to compare organic search traffic with paid search, social, and other channels.

What Data Can You Access?

Our integration provides access to key Google Search Console performance data, including:

• Impressions, clicks, and click-through rates (CTR).
• Keyword ranking positions and search query data.
• Indexed pages, crawl errors, and technical SEO insights.
• Geographic and device-based performance breakdowns.

We also process and enrich the data to make it easier to analyse and integrate with other marketing and analytics sources.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Google Search Console using API credentials.
2. Data Sync: Automatically ingest search performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for deeper analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing data sources.

Use Cases

• Compare organic search performance with paid search and other marketing channels.
• Identify high-performing search queries and optimise content strategy accordingly.
• Automate SEO reporting and track ranking trends over time.

Get Started

Sync your Google Search Console account today. Speak to our team to begin and discover how Bright Analytics can help you gain deeper insights into your organic search performance.