Google Sheets

Why Connect Google Sheets to Bright Analytics?

Managing offline and custom marketing data can be challenging due to:

• Disparate data sources – Offline sales, footfall, and media spend data often live outside traditional digital platforms.
• Manual reporting inefficiencies – Copying and pasting data into spreadsheets increases the risk of errors and inconsistencies.
• Limited visibility across all marketing channels – Integrating offline and digital performance data provides a complete view of marketing impact.

By integrating Google Sheets with Bright Analytics, you can:

• Automate the ingestion of structured data from shared spreadsheets.
• Standardise offline media spend, footfall, and sales data for enhanced analysis.
• Combine offline performance data with digital marketing metrics for a holistic view.

What Data Can You Upload?

Our integration allows you to upload and process a variety of marketing and operational datasets, including:

• Footfall data – In-store visits, event attendance, and location-based traffic.
• Offline sales – Revenue generated through physical stores, call centres, or direct sales.
• Offline media spend – TV, radio, print, and out-of-home (OOH) advertising costs.
• Target data – Forecasted budgets, sales targets, and KPI benchmarks.
• Delivery and logistics data – Product shipments, stock levels, and fulfilment performance.

We also process and enrich the data to align with existing marketing and business intelligence workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Google Sheets with API access or shared document permissions.
2. Automated Syncing: Detect and ingest new data as it is updated within designated sheets.
3. Processing & Enrichment: Standardise, transform, and structure the data for easy analysis.
4. Dashboards & Reporting: Access uploaded data in custom reports or merge it with other marketing sources.

Use Cases

• Compare offline media spend with digital marketing ROI.
• Analyse in-store footfall alongside online engagement data.
• Automate offline sales tracking and integrate with eCommerce performance data.

Get Started

Sync your Google Sheets with Bright Analytics today. Speak to our team to begin and discover how automated offline data ingestion can enhance your reporting and insights.