Integral Ad Science

Why Connect Integral Ad Science to Bright Analytics?

Managing media quality and ad verification data in isolation presents several challenges:

• Lack of transparency – Difficulty in tracking viewability, invalid traffic, and ad fraud across platforms.
• Limited insights into brand safety – Ensuring ads appear in appropriate environments requires detailed analysis.
• Manual reporting inefficiencies – Aggregating verification data from multiple sources can be time-consuming.

By integrating Integral Ad Science with Bright Analytics, you can:

• Gain a consolidated view of media quality and performance across all campaigns.
• Link ad viewability, fraud detection, and brand safety metrics to marketing effectiveness.
• Automate reporting for streamlined insights and optimisation.

What Data Can You Access?

Our integration provides access to key Integral Ad Science verification metrics, including:

• Ad viewability – Percentage of ads that meet industry visibility standards.
• Invalid traffic (IVT) and fraud detection – Identifying fraudulent impressions and bot activity.
• Brand safety and suitability – Ensuring ad placements align with brand guidelines.
• Ad engagement metrics – Tracking interaction rates across media formats.

We also process and enrich the data to align with existing marketing and business intelligence workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Integral Ad Science using API credentials.
2. Data Sync: Automatically ingest media quality and ad verification data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and structure the data for easy analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing data.

Use Cases

• Identify underperforming media placements and improve ad quality.
• Analyse ad fraud impact and optimise budget allocation.
• Ensure brand safety compliance across programmatic and direct media buys.

Get Started

Sync your Integral Ad Science account with Bright Analytics today. Speak to our team to begin and discover how automated media quality reporting can enhance your advertising strategy.