Kochava

Why Connect Kochava to Bright Analytics?

Managing mobile attribution data in isolation can lead to several challenges:

• Limited cross-channel visibility – Understanding how mobile installs and engagement relate to broader marketing efforts.
• Complex attribution modelling – Linking app installs to paid media spend across multiple networks and platforms.
• Manual data processing inefficiencies – Extracting and integrating mobile performance data can be time-consuming and error-prone.

By integrating Kochava with Bright Analytics, you can:

• Gain a complete view of mobile attribution alongside other marketing channels.
• Link user acquisition data to in-app engagement and customer lifetime value.
• Automate reporting for real-time analysis of campaign effectiveness.

What Data Can You Access?

Our integration provides access to key Kochava attribution and performance data, including:

• App installs, sessions, and user retention metrics.
• Campaign performance, including cost, CPI, and ROAS.
• Attribution data linking installs and in-app engagement to ad sources.
• Fraud detection insights to ensure media quality.

We also process and enrich the data to ensure seamless integration with other marketing analytics workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Kochava using API credentials.
2. Data Sync: Automatically ingest mobile attribution and performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing sources.

Use Cases

• Measure mobile ad performance alongside web and offline conversions.
• Identify high-performing app user acquisition channels.
• Optimise budget allocation based on in-app engagement and lifetime value.

Get Started

Sync your Kochava account today. Speak to our team to begin and discover how Bright Analytics can enhance your mobile attribution and performance reporting.