LinkedIn Ads

Why Connect LinkedIn Ads to Bright Analytics?

Managing LinkedIn Ads data in isolation can lead to several challenges:

• Limited cross-channel visibility – Understanding LinkedIn campaign performance in the context of wider marketing efforts.
• Attribution complexities – Measuring how LinkedIn ads contribute to lead generation and conversion.
• Manual data extraction inefficiencies – Exporting and consolidating campaign data can be time-consuming.

By integrating LinkedIn Ads with Bright Analytics, you can:

• Gain a unified view of LinkedIn Ads performance alongside other digital channels.
• Link advertising spend to lead generation, conversions, and customer lifetime value.
• Automate reporting for real-time analysis and optimisation.

What Data Can You Access?

Our integration provides access to key LinkedIn Ads performance metrics, including:

• Impressions, clicks, and engagement metrics.
• Cost, CPC, CPM, and ROAS data.
• Campaign and audience performance insights.
• Lead form submissions and conversion tracking.

We also process and enrich the data to ensure seamless integration with other marketing analytics workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to LinkedIn Ads using API credentials.
2. Data Sync: Automatically ingest campaign performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing sources.

Use Cases

• Measure LinkedIn ad performance alongside Google, Meta, and other advertising platforms.
• Track lead generation and optimise budget allocation based on ROI.
• Automate reporting and reduce manual data manipulation.

Get Started

Sync your LinkedIn Ads account today. Speak to our team to begin and discover how Bright Analytics can enhance your B2B advertising performance reporting.