Quantcast

Why Connect Quantcast to Bright Analytics?

Managing Quantcast data in isolation can lead to several challenges:

• Limited cross-channel visibility – Understanding Quantcast campaign performance in the context of wider marketing efforts.
• Attribution complexities – Measuring how Quantcast contributes to conversions and customer acquisition.
• Manual data extraction inefficiencies – Exporting and consolidating campaign data can be time-consuming.

By integrating Quantcast with Bright Analytics, you can:

• Gain a unified view of Quantcast performance alongside other digital channels.
• Link advertising spend to conversions, revenue, and customer lifetime value.
• Automate reporting for real-time analysis and optimisation.

What Data Can You Access?

Our integration provides access to key Quantcast performance metrics, including:

• Impressions, clicks, and engagement metrics.
• Cost, CPC, CPM, and ROAS data.
• Campaign and audience performance insights.
• Attribution and conversion tracking across multiple devices and platforms.

We also process and enrich the data to ensure seamless integration with other marketing analytics workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Quantcast using API credentials.
2. Data Sync: Automatically ingest campaign performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing sources.

Use Cases

• Measure Quantcast performance alongside Google, Meta, and other advertising platforms.
• Track audience engagement and optimise budget allocation based on ROI.
• Automate reporting and reduce manual data manipulation.

Get Started

Sync your Quantcast account today. Speak to our team to begin and discover how Bright Analytics can enhance your programmatic advertising performance reporting.