Search Ads 360

Why Connect Search Ads 360 to Bright Analytics?

Search Ads 360 provides centralised management of search campaigns across multiple platforms, but using the data effectively can be challenging:

• Cross-platform complexity – Managing campaigns across Google, Bing, and other search engines requires a unified reporting approach.
• Attribution challenges – Understanding how paid search contributes to multi-channel conversions is difficult without advanced analytics.
• Manual reporting inefficiencies – Consolidating and analysing data manually can lead to inconsistencies and inefficiencies.

By integrating Search Ads 360 with Bright Analytics, you can:

• Gain a consolidated view of search advertising performance across multiple platforms.
• Link paid search spend to conversions, revenue, and customer lifetime value.
• Automate data collection and enhance attribution analysis for more informed decision-making.

What Data Can You Access?

Our integration provides access to key Search Ads 360 performance data, including:

• Impressions, clicks, and engagement metrics.
• Cost, CPC, ROAS, and conversion data.
• Campaign, keyword, and bid strategy performance.
• Cross-engine attribution insights to optimise spend across platforms.

We also process and enrich the data to ensure seamless integration with other marketing and business intelligence sources.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Search Ads 360 using API credentials.
2. Data Sync: Automatically ingest search advertising performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for deeper analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing data sources.

Use Cases

• Measure Search Ads 360 performance alongside Meta, LinkedIn, and programmatic advertising.
• Optimise budget allocation based on multi-channel attribution insights.
• Automate reporting and streamline decision-making for paid search campaigns.

Get Started

Sync your Search Ads 360 account today. Speak to our team to begin and discover how Bright Analytics can enhance your paid search performance reporting.