YouTube Analytics

Why Connect YouTube Analytics API to Bright Analytics?

Managing YouTube channel data in isolation can lead to several challenges:

• Limited visibility into channel performance trends – Understanding audience retention, engagement, and growth requires deeper analysis.
• Complex subscriber tracking – Measuring channel growth and loss over time is essential for long-term strategy.
• Manual data extraction inefficiencies – Exporting and consolidating video performance data can be time-consuming.

By integrating YouTube Analytics API with Bright Analytics, you can:

• Gain a unified view of channel performance alongside other marketing and social media data.
• Track subscriber growth, engagement, and watch time to optimise content strategy.
• Automate reporting for real-time insights and audience trend analysis.

What Data Can You Access?

Our integration provides access to key YouTube channel and video performance metrics, including:

• Subscriber growth and loss over time.
• Video views, watch time, and retention metrics.
• Engagement insights, including likes, comments, and shares.
• Traffic sources and audience demographics.

We also process and enrich the data to ensure seamless integration with other marketing analytics workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to YouTube Analytics API using API credentials.
2. Data Sync: Automatically ingest channel and video performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing sources.

Use Cases

• Monitor YouTube channel growth and identify trends in subscriber changes.
• Track video engagement to refine content strategy and maximise audience retention.
• Automate reporting and integrate YouTube insights with broader marketing performance metrics.

Get Started

Sync your YouTube Analytics API data with Bright Analytics today. Speak to our team to begin and discover how Bright Analytics can enhance your YouTube performance tracking.