Adalyser

Why Connect Adalyser to Bright Analytics?

Managing Adalyser data in isolation can lead to challenges such as:

• Fragmented data silos, making it difficult to compare TV ad performance with digital channels.
• Limited cross-channel insights, restricting the ability to measure full-funnel impact.
• Manual exports and reporting, increasing the risk of errors and inefficiencies.

By integrating Adalyser with Bright Analytics, you can:

• Automate data extraction for real-time insights.
• Blend TV attribution data with digital marketing performance.
• Gain seamless reporting, data enrichment, and predictive analytics.

What Data Can You Access?

Our integration provides access to key Adalyser performance metrics, including:

• TV spot performance data.
• Response attribution and uplift metrics.
• Cost-per-response and ROI tracking.
• Campaign and channel-level performance insights.

We also process and enrich the data to make it easier to analyse and use within your reporting workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Adalyser using API credentials.
2. Data Sync: Automatically ingest TV advertising performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other data sources.

Use Cases

• Measure the impact of TV campaigns alongside digital marketing efforts.
• Identify high-performing TV spots and optimise media buying decisions.
• Automate cross-channel attribution and reporting.

Get Started

Connect your Adalyser account today or speak to our team to explore how Bright Analytics can simplify your data integration and reporting.