Integral Ad Sciences API

Automate your marketing analytics reporting with the Integral Ad Sciences API

Bright Analytics is integrated with the Integral Ad Sciences and we can get you up and running, with delivery and spend data flowing into Bright Analytics, in a matter of minutes.

What is Integral Ad Sciences platform?

Integral Ad Science (IAS) is a global technology and data company that specializes in digital ad verification and optimization solutions. It provides advertisers and publishers with tools and insights to ensure the quality, safety, and effectiveness of their digital advertising campaigns. IAS offers services such as ad fraud detection, brand safety monitoring, viewability measurement, contextual targeting, and ad performance optimization. By leveraging advanced algorithms and machine learning, IAS helps clients maximize their advertising investments and improve the overall quality of the digital advertising ecosystem.

Why should we integrate with Integral Ad Sciences API?

Using the Integral Ad Science (IAS) API can provide several benefits for advertisers and publishers:

1. Ad Fraud Detection: The API allows you to detect and prevent ad fraud by analyzing various data points and patterns in real-time. This helps you ensure that your ad impressions are genuine and not being wasted on fraudulent activities.

2. Brand Safety Monitoring: With the API, you can monitor and control where your ads are being displayed to ensure they are not appearing on inappropriate or harmful websites. This helps protect your brand reputation and ensures your ads are reaching the right audience.

3. Viewability Measurement: The API provides viewability measurement tools that allow you to track and optimize the visibility of your ads. This helps you understand if your ads are being seen by users and make necessary adjustments to improve their visibility.

4. Contextual Targeting: The API enables you to target your ads based on contextual relevance, ensuring that your ads are displayed in relevant environments and reaching the right audience. This improves the effectiveness of your campaigns and increases the chances of user engagement.

5. Ad Performance Optimization: By leveraging the API’s insights and data, you can optimize your ad campaigns in real-time. This includes adjusting targeting parameters, creative elements, and placements to maximize the performance and ROI of your advertising investments.

Overall, using the IAS API helps you ensure the quality, safety, and effectiveness of your digital advertising campaigns, leading to better results and a higher return on investment.

How do you integrate with Integral Ad Sciences API?

Bright Analytics has a pre-built connector Integral Ad Sciences API that allows us to get your data flowing in a few minutes.

We setup a connection to the Integral Ad Sciences API which you would authorise so that we can start pulling data on your behalf.

Our support team will walk you through this process and capture any information we need from you.

Please get in touch or start a chat with us to discuss further.