Exchange Rates

Why Ingest Exchange Rate Data Daily with Bright Analytics?

Managing international marketing budgets in multiple currencies presents several challenges:

• Inconsistent cost reporting – Marketing spend data is often logged in different currencies across platforms.
• Fluctuating exchange rates – Currency values shift daily, impacting financial reporting accuracy.
• Complex manual conversions – Converting spend manually can lead to discrepancies and inefficiencies.

By integrating daily exchange rate data into Bright Analytics, you can:

• Automate the conversion of marketing spend into a single, standardised currency.
• Accurately measure performance across global campaigns without currency distortions.
• Reduce manual processing errors and inconsistencies in cost reporting.

What Data Can You Access?

Our integration ingests up-to-date exchange rates from trusted sources, including:

• Major currency pairs for accurate financial standardisation.
• Historical exchange rate data for trend analysis.
• Real-time conversion rates for up-to-date financial reporting.

We process and normalise the data to ensure consistency and accuracy within your financial models.

How the Integration Works

1. Data Source Connection: Securely link Bright Analytics to an authoritative exchange rate provider.
2. Automated Updates: Ingest and refresh exchange rates daily to maintain accuracy.
3. Currency Conversion: Apply exchange rates to marketing spend data across multiple platforms.
4. Processing & Enrichment: Standardise and transform converted figures for seamless reporting.
5. Dashboards & Reporting: View financial performance in a single, unified currency.

Benefits & Challenges

Benefits:

• Enables seamless cost comparison across global markets.
• Reduces reliance on manual calculations and currency assumptions.
• Improves budget accuracy for more informed decision-making.

Challenges:

• Exchange rate fluctuations can introduce small discrepancies in historical data.
• Some marketing platforms may report spend in delayed or batched intervals, requiring careful alignment.
• Requires reliable, up-to-date exchange rate sources to ensure accuracy.

Use Cases

• Standardise multi-currency media buying costs into a single reporting currency.
• Accurately calculate ROAS, CPA, and other financial KPIs across international campaigns.
• Automate financial reporting workflows for improved efficiency and accuracy.

Get Started

Sync your exchange rate data with Bright Analytics today. Speak to our team to begin and discover how automated currency conversion can streamline your financial reporting and marketing analysis.