Flashtalking

Automate your Flashtalking reporting

Bright Analytics is integrated with the Flashtalking API and we can get you up and running, with data flowing into Bright Analytics, in a matter of minutes.

Flashtalking is a popular adserving platform with a particular focus and expertise in dynamic creative delivery. Flashtalking provides a central platform for advertisers to create campaigns, host creatives, track campaign delivery, capture conversions and report on the performance of marketing activity across all channels.

Why integrate Flashtalking?

By automating the ingestion of your Flashtalking data you can save a significant amount of time by eliminating all manual analytics reporting and need to process ad hoc data requests.

Once your Flashtalking data has been integrated with Bright Analytics you can start to deploy some of the powerful features of our platform.

For example, Bright Analytics allows you to apply your own taxonomy to your marketing campaign data, meaning you can set rules to group your data in ways that make sense for your campaign and business goals. This might be as simple as defining the market that a campaign is running in, the target audience you are advertising to, or categorising all your activity into buckets depending on the role played within the research > sale funnel.

Bright Analytics also provides a secure archive of your data outside of Flashtalking.

Why Bright Analytics is great choice to integrate Flashtalking?

We won’t just give you an out of the box solution. Our team will work with you to ensure that the solution will align your Flashtalking 360 data with your wider analytics reporting requirements and business goals.

FAQs

How long does it take to create an analytics integration with the Flashtalking API?

We can activate an integration in a few minutes and have data flowing back to Bright Analytics.

How far back can I report on data from Google Campaign Manager 360?

This depends on the reports you need to pull from Campaign Manager. Standard reports do not have a specific timeframe restriction, but transaction / floodlight data and path to conversion data limit the available data to the last 60 days. This is a great reason for having a platform such as Bright Analytics, as we store a secure archive of your data outside of Google and allow you to report on whatever timeframe you need.

How often is data from Flashtalking refreshed?

Typically we fetch new data from Flashtalking every morning for the previous 7 days. The reason we fetch for the previous 7 days every day is to ensure we reflect any changes Flashtalking might make to your data after it is initially published. This allows for any revisions to final delivery and conversion data to be stated, and to account for any possible delays in processing.

Next Steps

If you would like to discuss how Bright Analytics can help you to fully leverage your Flashtalking data please contact our team. We’d love to hear about your challenges and to show you how Bright Analytics can solve these – and much more!