Google Ads

Why Connect Google Ads to Bright Analytics?

Managing Google Ads data in isolation can lead to challenges such as:

• Fragmented reporting – Difficulty in comparing Google Ads performance with other marketing channels.
• Limited visibility into ROI – Challenges in linking ad spend directly to business impact.
• Manual data exports – Time-consuming processes that introduce errors and inefficiencies.

By integrating Google Ads with Bright Analytics, you can:

• Gain a consolidated view of Google Ads performance alongside other paid media.
• Link advertising spend to conversions, revenue, and customer lifetime value.
• Automate data collection and reporting for seamless campaign analysis.

What Data Can You Access?

Our integration provides access to key Google Ads performance metrics, including:

• Impressions, clicks, and conversions.
• Cost, CPC, ROAS, and CPA metrics.
• Campaign and keyword performance insights.
• Attribution data, linking ads to customer purchase behaviour.

We also process and enrich the data to make it easier to analyse and use within your reporting workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Google Ads using the OAuth2 protocol.
2. Data Sync: Automatically ingest campaign performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other data sources.

Use Cases

• Analyse Google Ads performance alongside Meta, Amazon, and other advertising platforms.
• Track campaign efficiency and optimise budget allocation based on performance data.
• Automate reporting and reduce manual data manipulation.

Get Started

Sync your Google Ads account today. Speak to our team to begin and discover how Bright Analytics can simplify your paid advertising performance reporting.