X Ads

Why Connect X Ads to Bright Analytics?

Managing X Ads data in isolation can lead to several challenges:

• Limited cross-channel visibility – Understanding X Ads performance alongside other digital marketing efforts.
• Attribution complexities – Measuring how X Ads contribute to conversions and customer acquisition.
• Manual data extraction inefficiencies – Exporting and consolidating campaign data can be time-consuming.

By integrating X Ads with Bright Analytics, you can:

• Gain a unified view of X Ads performance alongside other paid media channels.
• Link advertising spend to conversions, revenue, and customer lifetime value.
• Automate reporting for real-time analysis and optimisation.

What Data Can You Access?

Our integration provides access to key X Ads performance metrics, including:

• Impressions, clicks, and engagement metrics.
• Cost, CPC, CPM, and ROAS data.
• Campaign and audience performance insights.
• Attribution and conversion tracking across multiple devices and platforms.

We also process and enrich the data to ensure seamless integration with other marketing analytics workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to X Ads using API credentials.
2. Data Sync: Automatically ingest campaign performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing sources.

Use Cases

• Measure X Ads performance alongside Google, Meta, and other advertising platforms.
• Track social ad engagement and optimise budget allocation based on ROI.
• Automate reporting and reduce manual data manipulation.

Get Started

Sync your X Ads account today. Speak to our team to begin and discover how Bright Analytics can enhance your social advertising performance reporting.