Xandr

Automate your Xandr reporting with the Xandr reporting API

Bright Analytics is integrated with the Xandr reporrting API, and we can get you up and running, with delivery and spend data flowing into Bright Analytics, in a matter of minutes.

What is Xandr platform?

Xandr is an advertising technology company that provides a platform for buying and selling digital advertising. It offers a range of solutions for advertisers, publishers, and agencies to reach their target audiences and optimize their advertising campaigns. Xandr’s platform utilizes advanced data and technology to enable programmatic advertising, allowing for automated buying and selling of ad inventory across various channels and devices. The company also provides tools for audience targeting, measurement, and analytics to help advertisers and publishers make data-driven decisions and improve their advertising effectiveness. Xandr was formerly known as AppNexus before being rebranded in 2018.

Why should we integrate with Xandr API?

API stands for Application Programming Interface. It is a set of rules and protocols that allows different software applications to communicate and interact with each other.

Using Xandr’s API can provide several benefits:

1. Integration: Xandr’s API allows you to integrate their advertising technology platform with your existing systems and applications. This enables seamless data exchange and automation, saving time and effort in managing your advertising campaigns.

2. Customization: With the API, you can customize and tailor Xandr’s platform to meet your specific needs. You can build your own applications or tools on top of Xandr’s technology, creating a more personalized and efficient advertising solution.

3. Efficiency: By leveraging Xandr’s API, you can automate various advertising processes, such as campaign creation, targeting, and optimization. This streamlines your workflow and reduces manual tasks, freeing up time for more strategic activities.

4. Data-driven decisions: Xandr’s API provides access to advanced data and analytics capabilities. You can retrieve real-time campaign performance data, audience insights, and other metrics to make informed decisions and optimize your advertising strategies.

5. Scalability: Xandr’s API allows you to scale your advertising efforts easily. You can programmatically buy and sell ad inventory across multiple channels and devices, reaching a wider audience and maximizing your campaign reach.

Overall, using Xandr’s API empowers you with greater control, flexibility, and efficiency in managing your digital advertising campaigns.

How do you integrate with Xandr API?

Bright Analytics has a pre-built connector Xandr API that allows us to get your data flowing in a few minutes.

We setup a connection to the Xandr API which you would authorise so that we can start pulling data on your behalf.

Our support team will walk you through this process and capture any information we need from you.

Please get in touch or start a chat with us to discuss further.