Yahoo DSP

Why Connect Yahoo DSP to Bright Analytics?

Managing Yahoo DSP data in isolation can lead to challenges such as:

• Fragmented reporting, making it difficult to compare programmatic performance across platforms.
• Limited visibility into audience insights and attribution metrics.
• Manual data exports, increasing the risk of errors and inefficiencies.

By integrating Yahoo DSP with Bright Analytics, you can:

• Automate data extraction for real-time insights.
• Combine Yahoo DSP campaign data with other paid media and marketing metrics.
• Gain deeper insights into performance, audience behaviour, and budget allocation.

What Data Can You Access?

Our integration provides access to key Yahoo DSP campaign and performance data, including:

• Impressions, clicks, and conversions.
• Cost, CPM, CPC, and CPA metrics.
• Audience targeting and segment performance.
• Attribution and post-click engagement data.

We also process and enrich the data to make it easier to analyse and use within your reporting workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Yahoo DSP using API credentials.
2. Data Sync: Automatically ingest campaign performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other data sources.

Use Cases

• Measure Yahoo DSP performance alongside other paid media channels.
• Optimise budget allocation by analysing campaign efficiency.
• Automate reporting and reduce manual data manipulation.

Get Started

Connect your Yahoo DSP account today. Speak to our team to get started and to see how Bright Analytics can simplify your programmatic advertising reporting.