Semantic Layer for Marketing Analytics

Define your marketing data model once, use it everywhere: reports, APIs, or conversational analytics. A semantic layer built specifically for marketing teams that gives analysts control over metric definitions and eliminates engineering bottlenecks. Use it standalone or as part of the Bright Analytics platform.

Works With Your Data

The Bright Analytics semantic layer connects to data wherever it lives. Already have your marketing data in BigQuery, Snowflake, Redshift, or MySQL? Point the semantic layer at your existing warehouse – no migration required.

Don’t have a data warehouse yet? Our automated data pipelines module collects data from marketing, analytics and CRM platforms and stores it in a managed data warehouse, ready for the semantic layer to use.

SQL Server Azure SQL Cloud SQL Redshift PostgreSQL BigQuery Snowflake MySQL Databricks Bright Analytics Reports Self-Serve Reporting Bright Analytics MCP Conversational Analytics Bright Analytics API Custom Applications

Why Bright Analytics is different

User-led, not an engineering project.
Your marketing analysts control the data model without writing SQL or waiting for engineering sprints. When your CMO asks for something new, your analysts makes it happen in minutes. Changes propagate instantly – no development cycles or engineering bottleneck.

AI-ready marketing analytics, with our MCP server.
Query your marketing metrics using natural language in Claude, ChatGPT, or any AI tool that supports the Model Context Protocol. “Forecast ROAS by campaign for the next 45 days” just works. No prompt engineering, no API calls to write – the MCP server translates your questions into the structure our semantic layer understands.

API-addressable for custom integrations.
Full REST API access to query your complete data model. Build custom applications, enable your data scientists to feed data to ML and MMM models, connect BI tools like Looker or Tableau, integrate with internal systems. Every metric and dimension is programmatically accessible with consistent definitions and governance.

Built for marketing analytics.
Built by people who’ve spent 15 years solving marketing analytics challenges for major advertisers and agencies. Marketing data is uniquely complex: platforms evolve their schemas, new channels emerge, business priorities shift. Our semantic layer gives you the flexibility to adapt without starting over.

Core Features

  • Multi-source harmonisation

    Combine marketing, CRM and internal datasets from any cloud or warehouse into one consistent, query-ready model.

  • Custom KPIs

    Define KPIs once, reuse them in other calculations. Change the base metric, and every dependent calculation updates automatically.

  • Custom Dimensions

    Map channels, markets and segments to the way your company actually operates for like-for-like analysis across teams

  • Unified Data Model

    All teams work from the same model for all their reporting: platform deep-dives or cross-channel analysis.

  • Rules, guardrails and validation

    Automatic compatibility logic means only valid metric-dimension combinations can be used.

  • Integrated data lineage

    Track every metric and dimension back to its source for auditing and change history.

  • Change propagation

    Data model updates deploy instantly across all dashboards, reports, and API endpoints.

  • Smart caching

    Automatic cache management and optimisation means reports run quickly without manual performance tuning.

“OMD UK have worked with Bright Analytics since 2017 and have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients.”

photo of Steve Peacock
Steve Peacock,
Head of Digital Trading & Operations, OMD UK

See how it works with your data.

Book a 30-minute demo where we’ll connect to a sample of your data and show you how the semantic layer makes your analysts more productive.

Book A Demo