Give your Analysts direct control over your data model, without waiting on scarce engineering time.
Define metrics, dimensions, joins with all the customisation you require, in a shared, central model. Iteration and fine-tuning take minutes, not sprints – and every dashboard and report automatically stays in sync.
Give analysts a simple interface to define the data model and iterate quickly without engineering bottlenecks.
Create and govern business-specific measures through a no-code builder, so every team reports the numbers that matter.
Combine marketing, CRM and internal datasets from any cloud or warehouse into one consistent, query-ready model.
Map channels, markets and segments to the way your company actually operates for like-for-like analysis across teams.
Define a calculation once and reuse it everywhere to ensure accuracy and consistency in every report and dashboard.
Build metrics that roll up or drill down intelligently, selecting the most granular source available without rework.
Apply powerful rules and compatibility checks so only valid metric-dimension combinations are used.
Track every edit with full audit trails, while intelligent caching keeps results fast and up to date.
OMD UK have worked with Bright Analytics since 2017 and have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients.
Central Metric Store
Define metrics once and reuse them consistently across every report and dashboard.
Custom Dimensions
Create, update and govern dimensions centrally without editing SQL or engineering code.
Custom CTEs
Create unique data sets with CTEs to combine the data you need from all your sources.
Multiple Data Host Support
Connect to data across clouds and warehouses and unify everything into one shared model.
Fully Customisable Relational Model
Define relationships between tables once, eliminating inconsistent joins across teams and tools.
Smart Caching
Automatically manages cache freshness and query optimisation based on dataset updates.
Data Model API
Full API access to your customised Data Model - perfect for AI-powered analysis
Integrated Data Lineage
Track all metrics and dimensions back to their source for clarity, change history and auditing.
Change Propagation
Data model configuration changes deployed instantly across dashboards, reports and API endpoints.
Give your teams a single, trusted source of truth, customised precisely to your needs – and say goodbye to engineering bottlenecks.