Testimonials

Working with Bright Analytics since 2017 has been a game‑changer for Sky UK & Ireland. From day one, they’ve acted as a true extension of our digital data team, transforming fragmented datasets into a clear, unified source of truth for performance measurement.

They played a pivotal role in designing and implementing Sky’s first taxonomy – a foundational piece that brought structure to our data and empowered smarter, faster decision-making across the business. This taxonomy isn’t just a layer of labels – it’s become the glue that holds our reporting and analytics together, enabling consistent insights across media planning, econometrics, and digital marketing.

What really sets Bright Analytics apart is their collaborative ethos. They’ve seamlessly embedded themselves within our teams, understanding the nuances of our operations and translating them into actionable reporting structures. Their bespoke dashboards and reporting frameworks have accelerated our time-to-insight, allowing us to pivot more intelligently in a dynamic media landscape.

Ed, Bright Analytics’ CEO, has been especially hands-on. His deep engagement and historical context has ensured continuity, trust, and rapid problem-solving whenever issues arise.

In short, Bright Analytics has not only shaped our data infrastructure but also elevated our performance measurement capability across teams and geographies.

I’m proud to stand as a reference for their ongoing contribution to Sky’s data-driven excellence.

OMD UK have worked with Bright Analytics since 2017 and since day one they have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients.

We chose Bright Analytics following a tough selection process with several competitors because we felt that their platform offered us a greater degree of flexibility that wasn’t available elsewhere.

The platform gives us the power to deliver complex reporting solutions by automating and organising data from a range of sources, bringing it all together in a way that offers high level strategic and actionable insight, allowing us to make better decisions faster for our clients.

Key to the success of the partnership has been BA’s team of digital experts; they understand what we need to deliver for our clients and work hand-in-hand with our internal teams to provide the significant support that has enabled us to expand and evolve our clients reporting to an incredibly high level of sophistication.

Bright Analytics have been a trusted partner of ours for over seven years. We’ve worked alongside them to deliver critical media and marketing reporting for some of our largest and most demanding performance clients.

My data solutions team works side-by-side with the Bright Analytics team to implement custom reporting solutions tailored to our clients’ specific needs.

This collaboration ensures we deliver accurate and actionable insights across a wide range of marketing and media activities, enhancing our ability to make data-driven decisions and improve client performance.

What sets Bright Analytics apart is their collaborative approach, which feels like working with an in-house team. They operate in the same space as we do – the sweet spot between business requirements and best-in-class data management – ensuring both technical and strategic needs are met.

To put this into perspective, from an agency point of view, my team of five data solutions specialists supports reporting for over 500 users across 3,000 bespoke dashboards as just part of their role, with the help of the Bright Analytics team. Their tools have streamlined our processes, making reporting more scalable and easier to manage, ultimately enhancing the insights we provide to our clients.

Bright Analytics’ customer success and solutions teams have been pivotal in helping us deliver reporting and analytics solutions that drive success for both our internal teams and our clients.

The Bright Analytics team made sure they fully understood our business challenges and got their hands dirty to work closely with our wider team for implementation and follow-up. It feels like working with an in-house team.

Bright Analytics is a top shelf tool for marketing intelligence made even better by dedication of its team.

Bright Analytics has proved instrumental in advancing Sky’s agility with marketing data by giving our teams on-demand access to multi-channel media investment data across all of Sky’s business units and products. In reality, this has meant building a bespoke data model that brings together investment, delivery and conversion data in a unified platform.

The flexibility of the system has enabled our teams at Sky to create reporting dashboards that are customised to each team’s objectives, and easily adapt our views to both shorter term; in week trading, and longer term; product launches.

The tenacious team helped us develop a bespoke platform set up that orchestrates and automates investment and performance data from a range of APIs, platforms and publishers, and – importantly – integrates with internal data infrastructure on Google Cloud Platform.