STREAMLINED AFFILIATE REPORTING
Automated Affiliate Reporting for Large-Scale Advertisers
Managing affiliate marketing data across multiple platforms and markets is complex and time-consuming. Bright Analytics offers an automated solution to simplify and enhance affiliate reporting, reducing manual effort while integrating this data alongside broader marketing analytics.
The Challenge
<p”>Large advertisers running affiliate programmes across multiple networks and markets often face significant operational challenges. Each affiliate programme may have its own reporting format, currency, and commission structures, making consolidation and analysis a laborious process.
Common pain points include:
- Extracting transaction data from multiple affiliate networks
- Classifying transactions by subscription type (monthly/annual)
- Calculating commissions owed to affiliates
- Calculating overrides payable to each affiliate network
- Handling the cost distribution of tenancy agreements
- Adjusting for cancelled transactions, which often require manual updates to affiliate networks
These processes are typically managed manually on a weekly or even monthly basis, consuming valuable time and increasing the risk of errors.
The Bright Analytics Solution
Bright Analytics provides a fully automated affiliate reporting solution designed to:
- Eliminate or significantly reduce manual data extraction and processing
- Standardise all costs, commissions, and overrides in a unified currency
- Integrate affiliate reporting seamlessly with broader marketing analytics
- Enable automated data refreshes for real-time or daily reporting
Implementation Approach
Our solution integrates with leading affiliate networks such as Awin and Adtraction, providing a structured approach to automating affiliate data management.
Phase 1: API Integration, Data Import, Raw Data QA
- Gain access to affiliate platforms & import raw transaction data
- Ensure working with all the raw data that is required
Phase 2: Data Processing & Standardisation
- Define logic to parse any custom fields
- Agree and implement approach to allocate tenancy payments
Phase 3: Reporting Configuration
- Implement commission calculations dependent on custom fields / logic
- Apply currency conversion logic to provide:
- Define override calculations based on agreed rates
Phase 4: Quality Assurance & Customisation
- Ensure all transactions and market data align with expectations
- Conduct collaborative QA sessions with key stakeholders
- Fine-tune reporting to meet specific needs
Upgrade your Affiliate reporting
Automated Data Foundations
Automated Data Foundations
Transaction-level data, automated and refreshed daily for improved accuracy and reporting frequency.
Total Customisation
Total Customisation
Build out all the data model elements you need : split out the types transactions and subscriptions, analyse the products in each transaction, work across multiple currencies,
Affiliate-Specific Commercials
Affiliate-Specific Commercials
Time-limited deals with specific key affiliates? Fixed cost tenancy deals running across multiple days and weeks? Bonus payments to account for? We can automated and simplify all the complexities and nuances of your program.
Modules
Our ETL service, semantic layer and reporting modules combine to automate, model and analyse all your Affiliate data.
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ETL
- Automated data import
- BigQuery connector
- Custom transforms
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Semantic Layer
- Custom metrics
- Custom dimensions
- Limitless flexibility
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Reporting
- Unlimited dashboards
- Flexible reporting
- Roles & permissions
FREQUENTLY ASKED QUESTIONS
We currently integrate with Awin, TradeDoubler, Cake and Adtraction. If you’re working with another network and want to explore using Bright Analytics please let us know who you’re working with and we’ll work to build an integration with their reporting API.
We’ve got a fair bit of experience working with Affiliate reporting and typically we can get a solution up and running for you with a couple of weeks, once the work begins. We would typically being with a discovery call to understand your particular program setup and to identify any challenges we will need to overcome.
Yes! If your programs works that way. We have the ability to define a time-bound rate for a given affiliate / publisher for a specific transaction type or product within a transaction. This requires your teams to maintain the rules, dates and rates but we make it easy for this information to be synced into Bright Analytics.
Yes : we can parse fields like Commission Group code (from Awin) and turn the elements of this into new rows of data we can report on. We have had to do this for retailers whose transactions may include details of new and existing subscription information and the nee elements being how the true payable commission is calculated. (This is in a situation where a program is of such complexity and continuous evolution that the rates are not maintained and reflected in the network.)
What our customers have to say
Bright Analytics have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients, including Barclays, McDonalds, Daimler, Betway, SSE and Easyjet.
An automated Affiliate reporting solution.
A foundation built on daily transaction data, a reporting model customised to the way your program works, and an intuitive and totally flexible reporting layer, all backed up by a team with years of experience working with Affiliate data.