FLEXIBLE ANALYTICS PLATFORM FOR AGENCIES
Delivering tailored reporting across your agency and its clients, efficiently, at scale.
In the fast-moving world of digital marketing, agencies face the challenge of working with more and more data from a growing range of sources, whilst meeting the ever-evolving reporting requirements of their clients.
Bright Analytics enables agencies to reduce the time and effort to deliver core reporting, expand their analytics services, and enhance their offer to clients.
Challenges
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Diverse client reporting requirements: Each client is unique and has unique reporting needs, making it near-impossible to standardise approach and processes across clients.
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Ever-expanding range of data sources: Agencies handle data from a wide range of platforms, often with bespoke requirements for specific clients, leading to complexities in data integration and consistency.
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Manual processes consume hours: Without automation, teams spend excessive time on data collection, data QA and report generation, diverting their time from strategic and impactful projects.
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Meeting the needs of a range of teams: Agency teams required tailored – and flexible – ways to analyse the data that matters to them, with their needs varying according to their role and channels focus.
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Evolving client requirements. As their businesses change and goals and tactics evolve, your clients require more from your agency’s reporting.
Solutions
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Centralised Data : Consolidate data from all your data sources into a single platform, unlocking consistency in your core approach to reporting. Combine data across multiple hosts and clouds.
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Total Customisation : Develop unique reporting models for each of your clients, tailored quickly and easily to meet their evolving requirements.
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Intuitive Reporting : Empower all your teams to define and deliver the reporting they need, down to the finest detail. Reduce load on your data teams to focus on strategic initiatives.
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Automated QA : Ensure your teams are the first to know when the data shifts with automated notifications to monitor your campaign delivery, spends, conversions, pacing and much more.
A platform that delivers agency-wide ways of working that free your teams to do the work that really matters.
A fully integrated platform, from data integration to a fully customisable semantic layer and intuitive reporting module. Designed to work seamlessly together for all your agency teams and clients.
All your data sources for all your clients, connected and accessible under a single reporting platform. No more manual data processing bottlenecks tying up your data team.
An integrated module for defining taxonomies and naming conventions across all your clients. Eliminate naming mistakes, create richer reporting, and improve data quality throughout your agency.
Key Benefits
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Time Savings: Eliminate manual processes, allowing teams to spend more time on strategic projects.
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Improved Accuracy: Centralised and automated processes combined with consistent ways of working minimise errors, ensuring reliable data for performance analysis.
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Scalable Solutions: Our platform evolves with your agency’s needs, accommodating new clients, data sources, and advanced reporting requirements seamlessly.
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Happier Clients: Timely, accurate, and customised analytics to drive improved performance and transparency, and strengthen client relationships.
The modules that make it possible
The core Bright Analytics modules work together to create tailored reporting solutions for agencies.
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ETL
- Automated data collection
- Large connectors library
- Custom connector builds
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Semantic Layer
- Single source of truth
- No-code configuration
- Complete customisation
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Dashboard Reporting
- Unlimited Dashboards
- Powerful reporting
- Roles & permissions
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Taxonomy Management
- Rock-solid names
- Detailed reporting
- Eliminate human error
What our customers have to say
Bright Analytics have been instrumental in helping us to create bespoke, world class reporting and analytics frameworks for some of our largest and most complex clients, including Barclays, McDonalds, Daimler, Betway, SSE and Easyjet.
What our customers have to say
What sets Bright Analytics apart is their collaborative approach, which feels like working with an in-house team. They operate in the same space as we do—the sweet spot between business requirements and best-in-class data management—ensuring both technical and strategic needs are met.
FREQUENTLY ASKED QUESTIONS
Each agency client has a unique data model configuration within Bright Analytics. This allows you to build and customise specific dimensions, metrics, and data model logic tailored to each client. Layer in custom calendars, delivery and performance targets, bespoke taxonomy and automated data alerts, and you can quickly establish a finely-tuned solution, configured to your client’s exact needs.
Yes. Bright Analytics can be configured to align with your branding. Domains, emails, logos, fonts, colour schemes can all be matched to your guidelines to ensure your reporting platform becomes a core part of your agency’s service offering.
A new client instance can be activated for your agency in a few clicks. We have template integrations to get a new client instance and running in a few minutes. From there you can customise the data model and the range of data sources that are integrated for your client.
For existing instances, onboarding a new data source is a simple matter. Once the integration has been activated – and the core data model elements automatically generated – it’s a simple task to map the new data source to your data model and incorporate new KPIs into your reporting model.
The platform supports multiple calendar types and reporting schedules. We automated report generation and distribution based on each calendar – fiscal, custom business units, or standard. This ensures every client got their reports when they need them.
A new approach to your agency reporting
An integrated platform to drive efficiency for your teams and a great service for your clients. A collaborative partner to tackle new challenges.