Affiliate analytics and reporting, fully automated.
Multiple networks, complex commissions, tenancy deals, cancellations – affiliate reporting is a manual nightmare.
Bright Analytics automates the extraction, standardises the data, and calculates commissions so you can report daily without manual effort.
Affiliate Analytics as a Service
Most affiliate tools give you data exports. Bright Analytics gives you a live analytics layer — built on top of your network data, with your commission logic, your tenancy deals, and your business rules baked in.
That means you’re not just automating the extraction. You’re getting a system that calculates true programme cost, surfaces affiliate-level performance, and lets you compare affiliate ROI against your other marketing channels — every day, not just at month end.
It’s the difference between having data and having answers.
Challenges
Data scattered across networks
Each affiliate platform has its own reporting format, export process, and data structure. Consolidating it all takes hours.
Complex commission calculations
Different rates for different affiliates, subscription types, products – calculating what you actually owe is a spreadsheet nightmare.
Tenancy deals and overrides
Fixed-cost placements, network overrides, time-limited bonus payments – none of this fits neatly into standard reporting.
Multi-currency chaos
Running programmes across markets means juggling currencies and exchange rates in every report.
Cancellation adjustments
When transactions get cancelled, you’re manually updating networks and recalculating commissions after the fact.
The Hidden Cost
Hours burned on spreadsheets
Your team spends days each month on data extraction and reconciliation instead of programme optimisation.
Reporting lag
Monthly reporting means you’re always looking backwards. By the time you see a problem, it’s weeks old.
Error risk
Manual calculations and copy-paste workflows mean mistakes creep in – and commission errors damage partner relationships.
Solutions
Automated data extraction
Direct API connections to Awin, Adtraction, TradeDoubler, and Cake. Transaction data pulls automatically – no manual exports.
Commission logic in the data model
Define your rates, rules, and exceptions once. The system calculates commissions automatically, including affiliate-specific and product-specific rates.
Tenancy and override handling
Fixed-cost deals, network overrides, bonus payments – all built into the model and allocated correctly.
Multi-currency standardisation
All costs, commissions, and revenues converted to your reporting currency automatically.
Daily refresh
Stop waiting for month-end. See yesterday’s transactions, commissions, and performance today.
Key Benefits
Daily reporting instead of monthly
React to performance changes in days, not weeks.
Hours saved every month
Automate the extraction and calculation work that currently consumes your team.
Accurate commission calculations
Eliminate spreadsheet errors and pay affiliates correctly, every time.
Affiliate data alongside everything else
See affiliate performance in context with your other marketing channels – not in a silo.
The Modules That Make It Possible
Our data pipelines service, semantic layer and reporting modules combine to automate, model and analyse all your Affiliate data.
FREQUENTLY ASKED QUESTIONS
We currently integrate with Awin, TradeDoubler, Cake, Impact and Adtraction. If you’re using another network, let us know – we can build integrations with any platform that has a reporting API.
Typically a couple of weeks once we start. We begin with a discovery call to understand your programme setup and identify any complexity in commission structures or tenancy deals.
Yes. You can define time-bound rates for specific affiliates, transaction types, or products. Your team maintains the rules and rates, and we sync them into the platform automatically.
We refresh affiliate transaction data daily, pulling directly from network APIs. While true real-time depends on what each network exposes via their API, you’ll typically see yesterday’s transactions, commissions, and performance metrics by the start of your working day — a significant improvement over monthly manual exports.
Yes. We can break down fields like Awin’s Commission Group Code into separate reportable dimensions – useful when transaction details determine the true payable commission.
API access to your affiliate networks, plus any commission rate tables or tenancy deal schedules you maintain. We handle the rest.
Stop spending time building affiliate reports.
If your team is buried in spreadsheets every month, let’s talk. We’ll show you how to automate the pain away.