Create marketing names your reporting can trust
Bright Analytics helps teams agree, create and enforce naming conventions before campaign data reaches your reports. Consistent values at source mean less clean-up and more reliable analysis.
For marketing teams, agencies and data owners responsible for campaign naming across channels and markets.
Inconsistent names create problems downstream
Every report depends on the names and values created when a campaign goes live. If those names drift, the reporting has to compensate for a problem that should have been prevented at the start.
Every report starts with a clean-up
Different separators, abbreviations and value formats make campaign data difficult to group. Analysts spend time renaming and mapping before they can answer a straightforward question.
One typo can hide a campaign
A name that does not match the expected taxonomy may miss a filter or roll-up. The error is often found only when totals look wrong at the end of the reporting period.
The standard has no clear owner
A naming guide exists somewhere, but it is stale, difficult to apply and disconnected from the tools where campaigns are created. New channels and agencies introduce another variation.
How do we solve it?
Our Taxonomy Manager ensures campaign data is reliable at source through centrally-defined master data, shared across your naming conventions and validation that prevents incorrect names from being created. All teams work from the same logic and approval processes support the way you want to work.
Define the standard
Agree a taxonomy around your business
Define the levels that describe your marketing activity, from market and channel to campaign type, product and audience. Assign owners and agree which values and combinations are valid.
Let old and new conventions coexist
A convention is a stack: the version before a rebrand, the one an agency introduced and the one you use now. Map historic values into the reporting model while new names follow the current standard.
Make the compliant name the easy one to create
Use controlled value lists, naming recipes and validation to generate names from the agreed structure. Flag non-compliant values while the campaign is live, when the name can still be corrected.
What changes for your team
Less clean-up before every report
Campaign names and values roll up correctly the first time, so analysts can spend their time interpreting performance instead of repairing the inputs.
Nothing silently disappears
A name that breaks the convention is caught at creation or activation, rather than waiting until a month-end report exposes a missing campaign.
A standard that can keep up
New channels, markets and agencies fit into a maintained taxonomy with clear ownership, controlled values and an audit trail of changes.
Questions
Can you work with our existing naming conventions?
Yes. We start from the conventions, value lists and agency processes you already have, identify where they create reporting problems and define a maintainable standard from there.
Do we need to rename historic campaigns?
No. Historic values can remain as they are while we map them into the reporting taxonomy. New campaigns follow the agreed convention, so the reporting model can support both history and current activity.
How do teams create valid names?
Teams use controlled value lists and naming recipes to generate names from the agreed structure. Validation catches invalid combinations or missing values before the campaign is activated.
Can agencies and partners use the same convention?
Yes. The convention and controlled values can be shared with the teams and partners creating campaign data, with permissions and approvals set around how you work.
Can the taxonomy handle multiple brands and markets?
Yes. The model can include brand, market, channel, product and other levels, with valid combinations and ownership rules configured for your organisation.
Does this include reporting and dashboards?
Taxonomy Manager keeps the naming clean at source. The resulting data can feed the reporting model and dashboards in the Marketing Analytics Platform, or be passed to other tools through the available connections.
How do we manage changes to the standard?
Owners can manage values, approval rules and convention versions with an audit trail, so the standard evolves deliberately rather than through undocumented edits in spreadsheets.
Reliable marketing data starts with the name
Taxonomy Manager gives teams controlled values, naming recipes, validation and workflows. The result is campaign data your reporting and downstream tools can use without repeated reclassification.